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Buku Referensi Komunikasi Korporat
Buku ini adalah salah satu buku referensi yang menyajikan panduan menyeluruh mengenai strategi dan praktik komunikasi yang efektif di dalam organisasi. Bab pertama membahas pengantar komunikasi korporat, termasuk definisi, ruang lingkup, serta sejarah dan perkembangannya. Pembaca akan memahami peran penting komunikasi dalam membangun citra dan reputasi perusahaan, serta fungsi strategisnya dalam mencapai tujuan organisasi. Buku ini menjelaskan bagaimana komunikasi korporat mencakup interaksi dengan karyawan, media, serta publik secara luas. Bab kedua dan ketiga mengupas strategi komunikasi yang efektif dan alat-alat yang digunakan. Strategi meliputi perancangan komunikasi, pentingnya branding, serta segmentasi dan targeting audiens. Bab selanjutnya membahas teknik komunikasi seperti penggunaan media internal dan eksternal, peran public relations, serta pemanfaatan media digital. Buku ini menawarkan wawasan praktis bagi para profesional untuk meningkatkan kualitas komunikasi dalam organisasi, menjadikan buku ini sebagai referensi penting bagi mereka yang ingin memahami dinamika komunikasi korporat modern.
Creativity and Learning
Chapters 1, 6 and 8 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Mind Over Back Pain
A physician-professor of clinical rehabilitative medicine explains tension myositis syndrome, back pain caused by tension, and outlines ways in which that pain can be reduced or eliminated through control of stress and physical reactions
Community Empowerment
Reprinted from the 25th anniversary issue of Community Development Journal (no date noted) 17 essays review contemporary campaigns for community participation and empowerment. Some explore such aspects as the concept of empowerment and its relation to public policy and development within social movements, and the relevance of the mixed economy of welfare to self-help and community participation. Others present case studies from Europe, the US, Australia, Asia, Latin America, and Africa. Paper edition (unseen), $25.00. Distributed in the US by Humanities Press. Annotation copyright by Book News, Inc., Portland, OR
Public Sector Transparency and Accountability Making it Happen
This publication presents the papers discussed at the Latin American Forum on Ensuring Transparency and Accountability in the Public Sector that took place on 5-6 December 2001. The Forum approved policy recommendations that reflect the shared experience of Member countries of the OECD and the OAS.
European Union Enlargement
Since its first enlargement in 1973, expansion has become a way of life for the EU. The current round of enlargement is, however, unprecedented in its scale, in the diversity of applicants, and in the impact on EU structures and policies. This major new text brings together specially commissioned chapters to provide a coherent and comprehensive assessment of the historical and theoretical context of enlargement and its implications for the identity, governance, economics, policies and international role of the EU.
Integrative Design
Design reflects social developments in those issues which are also embraced by design researchers. A key concept for how designers position themselves in the future, according to the editor’s thesis, may well be "integrative design". This term denotes design’s potential for the integrative development of a society, a potential imperatively linked with economic and political positions. Integrative Design collects basic essays on aspects of Integrative Design, including design after ownership, inclusion, design as an interface with society, the integration of design and technology, and the political agenda of design. The associated website documents current and recently completed research projects that expand on these aspects.
