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Military Economics
Military power needs to be financed and economic development is often shaped by military conflict, thus the interaction of military and economy, power and money is central to the modern world. This book provides an accessible introduction to the economics of the use of organized force, with a wide range of historical and current examples.
Pay for Play
In an era when college football coaches frequently command higher salaries than university presidents, many call for reform to restore the balance between amateur athletics and the educational mission of schools. This book traces attempts at college athletics reform from 1855 through the early twenty-first century while analyzing the different roles played by students, faculty, conferences, university presidents, the NCAA, legislatures, and the Supreme Court. Pay for Play: A History of Big-Time College Athletic Reform also tackles critically important questions about eligibility, compensation, recruiting, sponsorship, and rules enforcement. Discussing reasons for reform--to combat corruption, to level the playing field, and to make sports more accessible to minorities and women--Ronald A. Smith candidly explains why attempts at change have often failed. Of interest to historians, athletic reformers, college administrators, NCAA officials, and sports journalists, this thoughtful book considers the difficulty in balancing the principles of amateurism with the need to draw income from sporting events.
Public Relations: The Basics
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Strategic Planning for Public Relations
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Estimating and Tendering for Building Work
"...my message to lecturers in building/quantity surveying is to 'put it on your course list for essential reading' and to students and practitioners 'buy it' " Building Technology & Management Provides a practical introduction to understanding the costs encountered on a building project together with an appreciation of the many factors influencing them.
Inclusive Pedagogy Across the Curriculum
This volume focuses on an inclusive pedagogical approach for enhancing teaching and learning in key areas of curriculum including: literacy, mathematics, science, social studies, and the arts.
Two Up Down Under
Following the success of Two Up, in Two Up Down Under, Ron and Jim enjoy a road trip around Canberra and the Riverina in Jim's 50-year old VW Kombi, Miss October. As well as the journey and the story of Miss October, there are over 190 original photos mostly in colour with a focus on both flying and on vintage aircraft in Australia.
Classic Light Aircraft
A visual celebration of the wide and colorful variety of the world's light aircraft, old and new, organized from A to Z by manufacturer, this book illustrates more than 800 light aircraft types that are likely to be seen when visiting smaller airports and airfields across the globe. The text explains how each type relates to other models from the same manufacturer and describes the differences between sub-variants, giving the numbers built. For some types, an indication is also given as to how many are currently active. The aircraft fall into the following categories: mass production aircraft built in the thousands by major manufacturers such as Beechcraft, Cessna, De Havilland, and Piper; lesser-known but important production and homebuilt aircraft, typically built in reasonable numbers and likely to be seen at the local airfield; and finally, a selection of older aircraft that continue to be flown and cherished.
Sports and Freedom
Perhaps more than any other two colleges, Harvard and Yale gave form to American intercollegiate athletics--a form that was inspired by the Oxford-Cambridge rivalry overseas, and that was imitated by colleges and universities throughout the United States. Focusing on the influence of these prestigious eastern institutions, this fascinating study traces the origins and development of intercollegiate athletics in America from the mid-nineteenth century to the early twentieth century. Smith begins with an historical overview of intercollegiate athletics and details the evolution of individual sports--crew, baseball, track and field, and especially football. Then, skillfully setting various spor...
The Mesmerist
Thirteen-year-old Jessamine Grace and her mother make a living as sham spiritualists—until they discover that Jess is a mesmerist and that she really can talk to the dead. Soon she is plunged into the dark world of Victorian London’s supernatural underbelly and learns that the city is under attack by ghouls, monsters, and spirit summoners. Can Jess fight these powerful forces? And will the group of strange children with mysterious powers she befriends be able to help? As shy, proper Jess transforms into a brave warrior, she uncovers terrifying truths about the hidden battle between good and evil, about her family, and about herself.
