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Collaborative Customer Relationship Management
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Event Marketing in the Context of Higher Education Marketing and Digital Environments
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Mittelstand hat Zukunft
Der Mittelstand bildet das Rückgrat der deutschen Wirtschaft. Das Autorenteam aus Praktikern, Managern, Beratern und Unternehmern bietet umfassendes Know-how und schildert die Erfahrungen erfolgreicher mittelständischer Unternehmen
Confirmatory Factor Analysis
Measures that are reliable, valid and can be used across diverse populations are vital to social work research, but the development of new measures is an expensive and time-consuming process. An array of existing measures can provide a cost-effective alternative, but in order to take this expedient step with confidence, researchers must ensure that the existing measure is appropriate for the new study. Confirmatory factory analysis (CFA) is one way to do so, and in this clearly written pocket guide Donna Harrington provides social work researchers with an essential roadmap to the highlights of CFA's powers and how to harness them.CFA has four primary functions-- psychometric evaluation of me...
B2C Arbitration: Consumer Protection in Arbitration
Consumer protection has become a phenomenon of the past years and the combination of consumer protection and arbitration is especially sensitive. Some countries experience tens of thousands of consumer arbitrations each year while others significantly limit or even entirely exclude arbitration in consumer disputes. Many countries have undergone certain reforms in consumer disputes, the main objective of which is the protection of consumers in arbitration. The controversial variable is the degree of protection to be afforded to the consumer, both under the applicable substantive law and in procedural terms. These are the main issues addressed in this book. Apart from the key topic, the author...
Women Seeing Women
This anthology is dedicated to pictures of women taken by women. It begins withhotographs by the two great female photographers of the 19th century, Clementna Lady Hawarden and Julia Margaret Cameron, and covers a period of over 100 yars to the present day.;Some 160 images by 90 photographers present us with th entire spectrum of female self-definition both behind and in front of the camra. As such, the four major themes of social reality, the family, the female bdy and virtual reality come to the fore with their multifarious pictures fromhe worlds of art, literature, fashion, dance and show business. There are selfprotraits as well as female photographers' portraits of female photographers,aughters, mothers and, of course, several important female figures including Vrginia Woolf, Greta Garbo, Martha Graham, Simone de Beauvoir, Maria Callas, Maonna, Hillary Clinton, and even Her Majesty the Queen.
Tourism in the City
This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, in...
Applied Marketing
Anwendungsorientiertes Marketing bezeichnet die wissenschaftliche Auseinandersetzung mit der Umsetzung der Marketingtheorie für die Praxis. Dieses Applied Marketing ist die einzigartige Domäne der Marketingprofessoren an den Fachhochschulen. Zum 30jährigen Bestehen der Arbeitsgemeinschaft für Marketing (AfM), der Vereinigung der Marketingprofessoren an den deutschen Fachhochschulen, stellen 73 Marketingprofessorinnen und -professoren für alle entscheidenden Bereiche des Marketing wie Strategisches Marketing, Innovationsmarketing, E-Business, Marktforschung, Kundenbeziehungsmanagement, Markenmanagement, Marketinginstrumentalpolitik, Vertriebsmanagement, Hochschulmarketing, Internationales Marketing, Internes Marketing und B-to-B-Marketing, den Stand der anwendungsorientierten Marketingwissenschaft dar.
