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Marketing and MSMEs dynamics in Indonesia and Malaysia: strategies, challenges, and cultural influences
“Marketing and MSMEs Dynamics in Indonesia and Malaysia: Strategies, Challenges, and Cultural Influences” is an in-depth exploration of the marketing landscape and the role of micro, small, and medium enterprises (MSMEs) in two of Southeast Asia’s largest economies. This book provides a comprehensive understanding of fundamental marketing principles, evolving business strategies, and the impact of digital transformation. It also examines the regulatory frameworks governing food safety and product quality, which are critical for MSMEs in the food and beverage sector. By addressing the shift from transactional to relational marketing, this book offers valuable insights for businesses loo...
Komunikasi untuk Perubahan Sosial dalam Konteks Indonesia
Buku bunga rampai “Komunikasi untuk Perubahan Sosial dalam Konteks Indonesia” ini menggambarkan proses kolaboratif menuju perubahan sosial di Indonesia. Dengan kontribusi penulis dari berbagai institusi ternama di Indonesia dan Australia, buku ini terstruktur dalam empat bagian. Pertama, pengantar menyajikan berbagai konsep, paradigma, dan evolusi komunikasi untuk perubahan sosial. Bagian kedua membahas peran media, terutama media sosial dan digital, dalam membangun literasi dan kesadaran masyarakat. Bagian ketiga menyoroti pemberdayaan sebagai kunci mencapai perubahan. Bagian terakhir mengaplikasikan konsep-konsep komunikasi untuk perubahan sosial dalam berbagai bidang dan paradigma. Buku ini mengajak pada pemahaman evolusi komunikasi dalam konteks Indonesia, menginspirasi kesadaran kritis dan pemberdayaan masyarakat. Menggunakan berbagai konteks, pendekatan, dan paradigma, para penulis merefleksikan bagaimana upaya komunikasi perubahan sosial diaplikasikan dalam bidang masing-masing. Semoga buah pikiran ini dapat membuka cakrawala baru dalam memahami Komunikasi untuk Perubahan Sosial dalam konteks Indonesia.
Tourism: A Community Approach (RLE Tourism)
Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism development. The author provides a new perspective for its evaluation, and a suggested strategy for its continued development and evolution. He examines tourism from the viewpoint of destination areas and their aspirations, and recommends an ecological, community approach to developing and planning – one which encourages local initiative, local benefits, and a tourism product in harmony with the local environment and its people.
Hosts and Guests
Tourism—one of the world's largest industries—has long been appreciated for its economic benefits, but in this volume tourism receives a unique systematic scrutiny as a medium for cultural exchange. Modern developments in technology and industry, together with masterful advertising, have created temporarily leisured people with the desire and the means to travel. They often in turn effect profound cultural change in the places they visit, and the contributors to this work all attend to the impact these "guests" have on their "hosts." In contrast to the dramatic economic transformations, the social repercussions of tourism are subtle and often recognized only by the indigenous peoples themselves and by the anthropologists who have studied them before and after the introduction of tourism. The case studies in Hosts and Guests examine the five types of tourism—historical, cultural, ethnic, environmental, and recreational—and their impact on diverse societies over a broad geographical range
Midnight Magic
As the janitor in a haunted house, single mom Abby Jenkins has many contacts with the living and the dead in the small Pacific Northwest town of Sunset Cove, which puts her in a perfect position to solve local mysteries. Or so she thinks. Hired to find diamonds hidden in a haunted manor she gets help from a Viking ghost with existential issues. Will she survive? This book contains bad-boy ghosts, mischievous magic, and a woman who knows what she wants in a Viking hayloft.
Washback in Language Testing
Washback refers to the influence of language testing on teaching and learning. This volume, at the important intersection of language testing and teaching practices, presents theoretical, methodological, and practical guidance for current and future washback studies. In the field of language testing, researchers' major interest has traditionally been focused on issues and solving problems inherent in tests in order to increase their reliability and validity. However, the washback effect goes well beyond the test itself to include factors, such as curriculum, teacher and learner behaviors inside and outside the classroom, their perceptions of the test, and how test scores are used. Only recen...
Assessment in the Language Classroom
This book makes a unique contribution to classroom assessment literature, linking teacher-friendly examples to scholarly work and current research in the field, and providing comprehensive, hands-on information on core concepts in accessible terms. Examples of real activities and questions for reflection and discussion aim to enrich understanding.
Building Conservation Contracts and Grant Aid
This book describes all the principal methods of arranging letting building contracts for conservation work. It also covers contractor selection, the use of directly employed labour, and contractual considerations.
