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Marketing and MSMEs dynamics in Indonesia and Malaysia: strategies, challenges, and cultural influences
“Marketing and MSMEs Dynamics in Indonesia and Malaysia: Strategies, Challenges, and Cultural Influences” is an in-depth exploration of the marketing landscape and the role of micro, small, and medium enterprises (MSMEs) in two of Southeast Asia’s largest economies. This book provides a comprehensive understanding of fundamental marketing principles, evolving business strategies, and the impact of digital transformation. It also examines the regulatory frameworks governing food safety and product quality, which are critical for MSMEs in the food and beverage sector. By addressing the shift from transactional to relational marketing, this book offers valuable insights for businesses loo...
TIC 2020
Global challenges become a very challenging phenomenon for the local wisdom in every country. High commitment and optimistic perspectives from countries are needed to prepare themselves in facing all aspects of the global challenges. Aspects of global challenges for these countries include the economic, social, cultural, political, legal, educational, technological and security defense aspects. The ability of countries to face global challenges in several aspects is also a benchmark for countries to be able to compete in a global level. Local wisdom owned by these countries can also be used as a basis for strengthening the country in order to become the country’s competitiveness to partici...
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PERKEMBANGAN HUKUM JAMINAN DI INDONESIA
Perekonomian Bangsa Indonesia saat ini lambat laun terus mengalami perkembangan. Hal ini tentu tidak terlepas peran dari dunia bisnis yang terus bergeliat, berkembang. Apalagi di era pasar Global seperti saat ini. Hal ini tentu harus dibarengi dengan kebijakan-kebijakan terkait dengan perekembangan ekonomi, salah satunya adalah penyempurnaan mengenai peraturan di bidang hukum jaminan. Kita ketahui bahwa aturan yang selama ini dianut kebanyakan adalah aturan produk Kolonial. Sedangkan perkembangan dunia bisnis terus berekembang seiring dengan kemajuan di bidang teknologi informasi. Oleh sebab itu mau tidak mau, suka atau tidak suka kita harus mengikuti arus perkembangan teknologi itu, dengan ...
DAMPAK PEMASARAN SOSIAL MEDIA DAN CITRA MEREK TERHADAP NIAT BELI
Buku ini menyajikan hasil kajian terhadap aspek apa saja yang mampu meningkatkan interaksi antara perusahaan dengan konsumen dalam media sosial, khususnya pada Usaha Micro Kecil dan Menengah (UMKM). Karena kini banyak perusahaan yang memanfaatkan medium media sosial sebagai strategi pemasaran dan meningkatkan citra merek. Namun tidak semua perusahaan dapat memanfaatkan media sosial untuk meningkatkan komunikasi pemasaran dengan efektif. Sektor UMKM, khususnya, banyak mengalami kesulitan dalam membangun citra merek dan memunculkan niat beli konsumen. salah satu tandannya adalah minimnya respon konsumen dalam akun media sosial produk. Karena itu buku ini hadir untuk menyajikan kajian mengenai dampak pemasaran media sosial terhadap niat beli konsumen. Buku dapat memberi referensi untuk pengembangan pemasaran digital di masa mendatang.
The Islamic Traditions of Cirebon
This work deals with the socio-religious traditions of the Javanese Muslims living in Cirebon, a region on the north coast in the eastern part of West Java. It examines a wide range of popular traditional religious beliefs and practices. The diverse manifestations of these traditions are considered in an analysis of the belief system, mythology, cosmology and ritual practices in Cirebon. In addition, particular attention is directed to the formal and informal institutionalised transmission of all these traditions
Digital innovation in citizen science to enhance water quality monitoring in developing countries
Freshwater systems are disproportionately adversely affected by the ongoing, global environmental crisis. The effective and efficient water resource conservation and management necessary to mitigate the crisis requires monitoring data, especially on water quality. This is recognized by Sustainable Development Goal (SDG) 6, particularly indicator 6.3.2., which requires all UN member states to measure and report the ‘proportion of water bodies with good ambient water quality’. However, gathering sufficient data on water quality is reliant on data collection at spatial and temporal scales that are generally outside the capacity of institutions using conventional methods. Digital technologie...
PEMBELAJARAN SIMULASI DAN KOMUNIKASI DIGITAL (Sebuah Pengembangan Media pada Sekolah Kejuruan)
Judul : PEMBELAJARAN SIMULASI DAN KOMUNIKASI DIGITAL (Sebuah Pengembangan Media pada Sekolah Kejuruan) Penulis : Handy Ferdiansyah Zulkifli N Syamsunir Kamal Muh. Abduh. Anwar Ukuran : 14,5 x 21 cm Tebal : 116 Halaman No ISBN : 978-623-5314-09-9 Buku ini membahas terkait Pembelajaran Simulasi dan Komunikasi Digital”. Buku ini penulis kontribusikan untuk dunia pendidikan Indonesia khususnya berkenaan dengan media pembelajaran. Buku ini terdiri dari lima bab. Bab pertama membahas tentang Pendahuluan. Bab kedua membahas tentang Konsep Media Pembelajaran yang meliputi Media Pembelajaran, Multimedia, Multimedia Interaktif dan Simulasi dan Komunikasi Digital. Bab ketiga membahas tentang Teknolog...
New Digital Technology in Education
This book addresses the issues confronting educators in the integration of digital technologies into their teaching and their students’ learning. Such issues include a skepticism of the added value of technology to educational learning outcomes, the perception of the requirement to keep up with the fast pace of technological innovation, a lack of knowledge of affordable educational digital tools and a lack of understanding of pedagogical strategies to embrace digital technologies in their teaching. This book presents theoretical perspectives of learning and teaching today’s digital students with technology and propose a pragmatic and sustainable framework for teachers’ professional lea...
Unveiling Shadows: Nurturing Maternal Mental Health
In "Unveiling Shadows: Nurturing Maternal Mental Health," embark on a transformative journey through the complexities of motherhood, exploring the profound impact of mental health on women during the transformative stage of becoming a mother. This book draws from personal narratives, scientific research, and expert insights. This poignant book unveils the shadows that often accompany the joyous journey of motherhood. From the moment of conception to the early years of parenting, it candidly explores the spectrum of emotions experienced by mothers and exposes the silent struggles they face. Through sensitive exploration, "Unveiling Shadows" challenges the societal expectations placed upon wom...
