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Marketing and MSMEs dynamics in Indonesia and Malaysia: strategies, challenges, and cultural influences
“Marketing and MSMEs Dynamics in Indonesia and Malaysia: Strategies, Challenges, and Cultural Influences” is an in-depth exploration of the marketing landscape and the role of micro, small, and medium enterprises (MSMEs) in two of Southeast Asia’s largest economies. This book provides a comprehensive understanding of fundamental marketing principles, evolving business strategies, and the impact of digital transformation. It also examines the regulatory frameworks governing food safety and product quality, which are critical for MSMEs in the food and beverage sector. By addressing the shift from transactional to relational marketing, this book offers valuable insights for businesses loo...
BUNGA RAMPAI AKUNTANSI PUBLIK
Buku ini merupakan kumpulan tulisan dari berbagai hasil riset dengan tiga isu akuntansi publik yaitu isu akuntansi pemerintah daerah, isu organisasi publik (nirlaba), dan isu akuntansi bumdes. Dari ketiga isu tersebut menjadi 21 sub judul yang menarik untuk dibaca. Hadirnya buku ini diharapkan dapat menambah literatur bagi yang berminat mendalami dan meneliti ilmu akuntansi (sektor) publik. Sebuah peristiwa penting yang menjadi milestone perkembangan Akuntansi Publik terjadi di FEB UGM pada tanggal, 1 Desember 2018 yaitu perubahan nama dari Akuntansi Sektor Publik (ASP) menjadi Akuntansi Publik (AP) pada acara Workshop Akuntansi Publik “Posisi dan Teori Dasarnya” yang dihadiri oleh 200 p...
AKUNTANSI GORONTALO: LANGGA SEBAGAI PEMBENTUK KARAKTER AKUNTANSI
Ada sesuatu yang memiliki nilai lebih besar dibandingkan dengan pengeluaran yang dilakukan. Nilai lebih tersebut penting untuk diungkap dengan melakukan penelusuran kepada para informan yang tepat, apa makna biaya pada pembuatan lantang pangngan dalam budaya Rambu Solo' bagi mereka, sehingga bagi masyarakat Tallung Penanian dan Pata'padang, ada hal lebih yang besar dan bernilai diperoleh dari perayaan tersebut, jika dibandingkan dengan pengeluaran biaya yang dilakukan. Banyak penelitian bersifat interdisipliner, mencakup bidang seperti psikologi, sosiologi, antropologi, dan tentu saja akuntansi. Ini menunjukkan adanya kebutuhan dan keinginan untuk menggali lebih dalam hubungan antara spiritu...
HALAL LIFESTYLE: Theory and Practice in Indonesia
The implications of the “halalization” phenomenon in Indonesia today involve not only the food sector but also other sectors. Starting with travel, medication in case of illness, fashion, make-up equipment for women to support their appearance, and other lifestyle models. A person’s habit of consuming goods/services oriented towards a halal frame of mind is also known as a halal lifestyle. Practising a halal lifestyle can ensure and manage the morality of everything that is done by someone involved in it. At the same time, the halal lifestyle also maintains human self-esteem, dignity, and respect; human self-control; and maintaining human integrity and individuality. Practising the halal lifestyle in this life is every Muslim’s right, but it is a privilege for any non-Muslim. Therefore, let’s start a halal lifestyle from an early age because halal is good for oneself and others.
Kamus Indonesia - Jawa
Disusun untuk membantu pengguna yang ingin memahami dan mampu menggunakan bahasa Jawa sehari-hari dengan lancar. Untuk itulah dalam kamus ini disajikan banyak sekali contoh kalimat dan frasa, dengan padanan bahasa Jawa yang sesuai. Bahkan, ungkapan-ungkapan khas Jawa, khususnya yang sangat erat kaitannya dengan kebudayaan Jawa, dimuat sebagai padanan kalimat dan/ atau frasa bahasa Indonesia yang tidak selalu berupa ungkapan khas dalam bahasa Indonesia. Sebagai kamus yang diharapkan cocok bagi guru, dosen, siswa, mahasiswa, karyawan, pemerhati bahasa Jawa, dan masyarakat umum, kamus ini: • memuat lebih dari 7.100 entri; • memuat lebih dari 6.100 subentri; • memuat kata-kata padanan dalam berbagai dialek bahasa Jawa; • dilengkapi simbol diakritik untuk pelafalan yang tepat; • dilengkapi aksara Jawa dan penjelasan ringkas tentang penggunaannya dalam tulisan.
Halal Industry: Challenges and Opportunities
The global halal market has emerged as a new growth sector in the global economy and is creating a strong presence in developed countries. The most promising halal markets are the fast-growing economies of the Asia, Middle East, Europe and the Americas. With a growing consumer base, and increasing growth in many parts of the world, the industry is set to become a competitive force in world international trade. The halal industry has now expanded well beyond the food sector further widening the economic potentials for halal. This book will help to deepen understanding of the concept of Halal so as to familiarize non-Muslims about Halal principles and products.
The Decision Usefulness Theory of Accounting
This book ties together selected contributions by George Staubus to the early development of the decision-usefulness theory of financial accounting--the theory that has become generally accepted accounting theory in the last half of the twentieth century and is the basis for the FASB's conceptual framework.
Analysis of Science, Technology, and Innovation in Emerging Economies
This book outlines a number of different perspectives on the relationship between science, technology, and innovation in emerging economies. In it, the authors explore the aforementioned relationship as a pillar of economic development, driving growth in emerging economies. Employing a collaborative and interdisciplinary approach, the authors work to determine the main related factors and outcomes of the relationship between science, technology, and innovation, ultimately seeking to guide public policies to enhance the welfare of the population of an emerging economy.
Consumer Behaviour
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical...
Textual Analysis
Textual analysis is a methodology - a way of gathering data - for researchers who are interested in the ways in which people make sense of the world.
