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Mastering Customer Value Management
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
Managing Customer Value
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer s...
Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM. Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.
Creating Value for Leaders
Creating value is the foundation of all business. It’s what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader’s vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many com...
Customer Relationship Management
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
Driving Customer Equity
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers ...
Ugc-Nta-Commerce-Set-Net-Jrf-A Comprehensive Look
The book "COMMERCE SET-NET-JRF-A COMPREHENSIVE LOOK" is a comprehensive book for aspirants in the domain of Commerce and Management. All the subjects are very well incorporated in this book.NTA has revised the new pattern of examination and we have designed the book to meet those specific requirements. Practically speaking since last eight years I have given SET-NET Exams, I have faced a big challenge of books for exams. There are very few books in the domain of Commerce and Management. These books are like guide format which consists question and answers without proper justification of answers. Exams are tough nowadays and relying on limited source of information is waste of time. By realiz...
Value Creation
This book is about giving the CEO what he wants to know about Value creation and success.
Customers Are People ... The Human Touch
Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.
Analytics for Leaders
Analytics for Leaders provides a concise, readable account of a complete system of performance measurement for an enterprise. Based on over twenty years of research and development, the system is designed to provide people at all levels with the quantitative information they need to do their jobs: board members to exercise due diligence about all facets of the business, leaders to decide where to focus attention next, and people to carry out their work well. For senior officers, chapter openers provide quick overviews about the overall approach to a particular stakeholder group and how to connect overall performance measures to business impact. For MBA students, extensive supporting notes and references provide in-depth understanding. For researchers and practitioners, a generic statistical approach is described to encourage new ways of tackling performance measurement issues. The book is relevant to all types of enterprise, large or small, public or private, academic or governmental.
