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Designing Future-Oriented Airline Businesses
Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them efficiently and effectively, to change the focus from cost reduction to revenue enhancement and from competitive advantage to comparative advantage. Based on the author’s own extensive experience and ongoing work in the global airline industry, as well as through a synthesis of leading...
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.” —Paul Greenberg, author of CRM at the Speed of Light “To differentiate yourself and delight your customers, you must manage your customers’ experience with your goods or services, and your company. This invaluable book will show you why you must do this, and how to do it well.” —Henry Chesbrough, author o...
Disrupting Digital Business
Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will ...
Class and Labor in Iran
In the past twenty-five years Iran has experienced a revolution and a turbulent postrevolutionary period under an Islamic state that declared itself the government of the oppressed while it struggled to establish a utopian Islamic economy. In this pioneering work Farhad Nomani and Sohrab Behdad provide a comprehensive analysis of the dynamics of change and class configuration in Iranian society. Using an empirical framework, they map the trajectory of class changes over time, specifically noting the movements between prerevolutionary and postrevolutionary Iran. A centerpiece of the book is its analysis of the changes in the pattern of employment of women in the postrevolutionary period. Despite its conceptual and quantitative approach, the book is written in a clear and lucid style, making it accessible to a wide audience. The authors provide a fresh look into Iranian society by exploring the changes in its essential underlying economic structure, and in doing so, they lay the foundation for comparative studies of the social hierarchy of labor in other Middle Eastern countries.
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.” —Paul Greenberg, author of CRM at the Speed of Light “To differentiate yourself and delight your customers, you must manage your customers’ experience with your goods or services, and your company. This invaluable book will show you why you must do this, and how to do it well.” —Henry Chesbrough, author o...
Recent Advances in Material, Manufacturing, and Machine Learning
The main aim of the 2nd international conference on recent advances in materials manufacturing and machine learning processes-2023 (RAMMML-23) is to bring together all interested academic researchers, scientists, engineers, and technocrats and provide a platform for continuous improvement of manufactur□ing, machine learning, design and materials engineering research. RAMMML 2023 received an overwhelm□ing response with more than 530 full paper submissions. After due and careful scrutiny, about 120 of them have been selected for presentation. The papers submitted have been reviewed by experts from renowned institutions, and subsequently, the authors have revised the papers, duly incorporating the suggestions of the reviewers. This has led to significant improvement in the quality of the contributions, Taylor & Francis publications, CRC Press have agreed to publish the selected proceedings of the conference in their book series of Advances in Mechanical Engineering and Interdisciplinary Sciences. This enables fast dissemina□tion of the papers worldwide and increases the scope of visibility for the research contributions of the authors.
Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
