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Brain, Mind, and the Structure of Reality
Does the brain create the mind, or is some external entity involved? This book synthesizes ideas borrowed from philosophy, religion, and science. Topics range widely from brain imagining of thought processes to quantum mechanics and the essential role of information in brains and physical systems.
Wolff's Headache and Other Head Pain
The eighth edition of 'Wolff's Headache and Other Head Pain' remains the definitive reference text in the field. Knowledge and understanding of headache and its management have changed in the 21st century. This new edition incorporates all of these new developments, with all chapters updated and many new contributors added.
All the Nations Under Heaven
In certain neighborhoods of New York City, an immigrant may live out his or her entire life without even becoming fluent in English. From the Russians of Brooklyn's Brighton Beach to the Dominicans of Manhattan's Washington Heights, New York is arguably the most ethnically diverse city in the world. Yet no wide-ranging ethnic history of the city has ever been attempted. In All the Nations Under Heaven, Frederick Binder and David Reimers trace the shifting tides of New York's ethnic past, from its beginnings as a Dutch trading outpost to the present age where Third World immigration has given the population a truly global character. All the Nations Under Heaven explores the processes of cultu...
Neurobiology of Exceptionality
Nurture or nature? Biology or environment? Why are some people intelligent, or personable, or creative and others obtuse, or shy, or unimaginative? Although each human being is a unique mixture of positive and negative traits and behaviors, the question remains: What is the neurobiological basis for each individual’s makeup? For example, why does one person suffer from a disorder (e.g., ADHD, autism, mental retardation) and another lives free of maladies? These are just some of the issues addressed in detail in Neurobiology of Exceptionality. The introductory chapter provides a broad-based overview of current neurobiological techniques (i.e., terms, procedures, and technologies), which are...
Inside the Child's Head
Inside the Child’s Head traces the emergence of biomedical diagnoses of behavior disorders in children. It provides a new critical counterpoint to the kind of ‘myth-or-reality’ debate on childhood disorders. Social policy debates about ADHD for example, inasmuch as they are conducted around essentialist dichotomies of ‘the biological’ and ‘the social’, lead into a philosophical cul-de-sac.
Achievement in Radio
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The Neuropyramid
Jaime Romano has for several decades been studying the human brain. As a neuroscientist and marketing consultant, he has amalgamated his knowledge from these fields to create a pioneering model which explains the mental processes that are triggered after we receive a stimulus through our senses, until they lead to an action. An understanding of this model, called Romano ́s Neuropyramid, is a prerequisite for those who are starting in the neuromarketing field and essential reading for marketeers and publisists. The author takes us on a journey through the various levels of the Neuropyramid: attention, sensory activation, emotion, cognition, action regulator and action, through examples, diagrams and friendly language, that remind us of our own experience and invites introspection. Thus, it is possible to understand what happens at the subconscious and intuitive levels in our mind, which substantially increases our ability to predict the action outcome and therefore, consumer behavior.
