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Reinventing the Male Homosexual
Reinventing the Male Homosexual: The Rhetoric and Power of the Gay Gene examines the assumption that embracing the biological research on homosexuality is a viable political strategy for the gay rights movement. The biological argument for gay rights is treated as a "bio-rhetoric, " a means of incorporating scientific research into public debates. The book investigates the biological research on which this gay rights argument is based, and explores how male homosexuality is conceptualized in the fields of behavioral genetics, neuroendocrinology, sociobiology, and evolutionary psychology. Robert Alan Brookey demonstrates that most biological research begins with the assumption that male homosexuality is a state of physical effeminate pathology. Although biological research may seem to support a pro-gay rights agenda, the same research can actually be used to support conservative political interests.
Playing to Win
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.
Hollywood Gamers
For years, major film studios have licensed products related to their most popular films; video game spin-offs have become an important part of these licensing practices. Where blockbuster films are concerned, the video game release has become the rule rather than the exception. In Hollywood Gamers, Robert Alan Brookey explores the business conditions and technological developments that have facilitated the convergence of the film and video game industries. Brookey treats video games as rhetorical texts and critically examines several games to determine how specific industrial conditions are manifest in game design. Among the games (and films) discussed are Lord of the Rings, The Godfather, Spider-Man, and Iron Man.
Introduction to Communication Studies
Communication Theory: Traditional and Contemporary Readings introduces students to foundational works in the discipline, yet includes the exciting contemporary research which is producing new knowledge about the way humans communicate. This anthology has a fresh approach to the Communication Theory survey class. Rather than giving the usual brief, broad overview of a large number of theories, readings in Communication Theory focus on traditional and contemporary touchstones that have made significant contributions to the field of communication. The book provides students with theoretical and methodological exemplars of communication research, and allows students to learn about these exemplar...
ISIS Beyond the Spectacle
What is ISIS? A quasi-state? A terrorist group? A movement? An ideology? As ISIS has transformed and mutated, gained and lost territory, horrified the world and been its punch line, media have been central to understanding it. The changing, yet constant, relationship between ISIS and the media, as well as its adversaries’ dependency on media to make sense of ISIS, is central to this book. More than just the images of mutilated bodies that garnered ISIS its initial infamy, the book considers an ISIS media world that includes infographics, administrative reports, and various depictions of a post-racial utopia in which justice is swift and candy is bought and sold with its own currency. The b...
Triaging the Streaming Wars
This volume considers the different implications of the rise of streaming services and their particular acceleration during the COVID-19 pandemic. Exploring the significant disruption caused to the entertainment industries by the rise of these streaming services, a team of international scholars examine changes to labor issues and compensation, which were central to the conflict between the Writers Guild of America members and their agents, the broadening divide between networks and affiliates, the significant consolidation of the media industry resulting from Disney’s acquisition of Fox ahead of the launch of Disney+, and the variety of business models behind these services that defy the traditional advertising models and standard revenue streams. This thorough and multifaceted look at this rapidly growing section of the entertainment industry will be of interest to academics and students working in film and TV studies, media industry studies, digital media studies, business, and communication studies.
Reinventing the Male Homosexual
Reinventing the Male Homosexual: The Rhetoric and Power of the Gay Gene examines the assumption that embracing the biological research on homosexuality is a viable political strategy for the gay rights movement. The biological argument for gay rights is treated as a "bio-rhetoric," a means of incorporating scientific research into public debates. The book investigates the biological research on which this gay rights argument is based, and explores how male homosexuality is conceptualized in the fields of behavioral genetics, neuroendocrinology, sociobiology, and evolutionary psychology. Robert Alan Brookey demonstrates that most biological research begins with the assumption that male homosexuality is a state of physical effeminate pathology. Although biological research may seem to support a pro-gay rights agenda, the same research can actually be used to support conservative political interests.
Reasserting the Disney Brand in the Streaming Era
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brand...
Scientific Characters
Scientific Characters chronicles the contests over character, knowledge, trust, and truth in a politically charged scientific controversy that erupted after a 1994 Chicago Tribune headline: "Fraud in Breast Cancer Research: Doctor Lied on Data for Decade." Moving back and forth between news coverage, medical journals, letters to the editor, and oncology pamphlets, Lisa Keränen draws insights from rhetoric, literary studies, sociology, and science studies to analyze the roles of character in shaping the outcomes of the "Datagate" controversy.
Queerbaiting and Fandom
"In 2007, while giving a book talk, Harry Potter author J. K. Rowling revealed an interesting fact about beloved character Albus Dumbledore's love life. "Dumbledore is gay, actually," she said as the audience erupted in cheers. She added: "I would have told you earlier if I knew it would make you so happy." Though most fans initially praised the announcement, LGBTQ fans in particular questioned why the author chose to make it informally, while never actually writing explicitly gay characters into the storylines. As it turns out, this type of bait-and-switch is fairly common between fans and creators; there's even a term for it: "queerbaiting." In this first comprehensive examination of queer...
