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Pricing and Revenue Optimization
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.
Physical Biology of the Cell
Physical Biology of the Cell is a textbook for a first course in physical biology or biophysics for undergraduate or graduate students. It maps the huge and complex landscape of cell and molecular biology from the distinct perspective of physical biology. As a key organizing principle, the proximity of topics is based on the physical concepts that
The Banjo
The banjo has been called by many names over its history, but they all refer to the same sound—strings humming over skin—that has eased souls and electrified crowds for centuries. The Banjo invites us to hear that sound afresh in a biography of one of America’s iconic folk instruments. Attuned to a rich heritage spanning continents and cultures, Laurent Dubois traces the banjo from humble origins, revealing how it became one of the great stars of American musical life. In the seventeenth century, enslaved people in the Caribbean and North America drew on their memories of varied African musical traditions to construct instruments from carved-out gourds covered with animal skin. Providi...
NASA Technical Note
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Strategies for Survival
Strategies for Survival conveys the experience of bondage through former enslaved people's own words. The source of this landmark content is a remarkable series of interviews conducted in Virginia in 1937 by WPA workers. Most of the interviewers were themselves Black; as a result, the subjects spoke with exceptional candor. William Dusinberre explores these interviews to re-create for the modern reader enslaved people's strategies for survival within the severe constrictions bondage imposed upon their lives. Religion and escape were the chief ways of coping with the indignity of family disruption, contempt, and the harsh realities of slavery. We see great creativity and variety in such responses to oppression, but we are forced to acknowledge the dispiriting realties of enslaved existence and the limits of enslaved people's resistance and agency.
