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Consumer Neuroscience
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and m...
MATLAB for Brain and Cognitive Scientists
An introduction to a popular programming language for neuroscience research, taking the reader from beginning to intermediate and advanced levels of MATLAB programming. MATLAB is one of the most popular programming languages for neuroscience and psychology research. Its balance of usability, visualization, and widespread use makes it one of the most powerful tools in a scientist's toolbox. In this book, Mike Cohen teaches brain scientists how to program in MATLAB, with a focus on applications most commonly used in neuroscience and psychology. Although most MATLAB tutorials will abandon users at the beginner's level, leaving them to sink or swim, MATLAB for Brain and Cognitive Scientists take...
The Spirit Renews the Face of the Earth
This collection of essays was first presented at the 37th annual meeting of the Society for Pentecostal Studies, held jointly with the Wesleyan Theological Society at Duke University in March 2008, under the conference theme, "Signs, Sighs, and Significance: Pentecostal and Wesleyan Explorations of Science and Creation." Along with a companion volume of Wesleyan essays published also by Pickwick Publications, the twelve chapters here represent both Pentecostal reflections/responses to the science-religion discussion and Pentecostal contributions to the ongoing exchange by biblical studies specialists, historians, and theologians, among those trained in other disciplines. Together the essayis...
Brain-Computer Interfaces
For generations, humans have fantasized about the ability to create devices that can see into a person’s mind and thoughts, or to communicate and interact with machines through thought alone. Such ideas have long captured the imagination of humankind in the form of ancient myths and modern science fiction stories. Recent advances in cognitive neuroscience and brain imaging technologies have started to turn these myths into a reality, and are providing us with the ability to interface directly with the human brain. This ability is made possible through the use of sensors that monitor physical processes within the brain which correspond with certain forms of thought. Brain-Computer Interface...
Language, Cognition, and Computational Models
This book uses recent computational models to explore issues related to language and cognition.
Mechanisms of cortical theta rhythms and their relation to visual perception
Dissertation vom Fachbereich Biologie der Technischen Universität Darmstadt
Proceedings of the XV Ibero-American Congress of Mechanical Engineering
This open access book shows some of the highlights presented at the XV Ibero-American Congress of Mechanical Engineering. The papers explore the forefront of Mechanical Engineering, containing research into fluid mechanics, energy systems, tribology, materials science, robotics, mechatronics, biomechanics, instrumentation, thermodynamics, and mechanical sustainability.
Neuroimaging, Software, and Communication
This book analyses the social contexts in which programmers design neuroimaging software used in brain studies. It shows that in the same way people engage in everyday communication, programmers are involved in a series of communicative processes to realize the negotiations and discussions generated by software development. In this way, highly technical activities such as computer code writing are also underpinned by values, preferences, and power relations. At the same time, the book sheds new light on scientists’ increasing dependence on software. On the one hand, many scientific tasks can no longer be performed without the help of computational technologies. On the other hand, most scientists have only superficial computing knowledge. As a result, inequalities emerge whereby some scientists take the most strategic methodological decisions whereas other scientists can only rely on the technical help provided by user-friendly computer applications.
