Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Converting Customer Value
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.
Case Studies in Service Innovation
Case Studies in Service Innovation provides the reader fresh insight into how innovation occurs in practice, and stimulates learning from one context to another. The volume brings together contributions from researchers and practitioners in a celebration of achievements with the intention of adding to the wider understanding of how service innovation develops. Each case presents a brief description of the context in which the innovation occurred, the opportunity that led to the innovation and an overview of the innovation itself, also addressing how success was measured, what success has been achieved to date and providing links to further information. The book is organized around five major...
Engineering Assets and Public Infrastructures in the Age of Digitalization
This proceedings of the 13th World Congress on Engineering Asset Management covers a range of topics that are timely, relevant and practically important in the modern digital era towards safer, cost effective, efficient, and secure engineered assets such as production and manufacturing plants, process facilities, civil structures, equipment, machinery, and infrastructure. It has compiled some pioneering work by domain experts of the global Engineering Asset Management community representing both public and private sectors. The professional coverage of the book includes: Asset management in Industry 4.0; Standards and models; Sustainable assets and processes; Life cycle perspectives; Smart and safer assets; Applied data science; Workplace safety; Asset health; Advances in equipment condition monitoring; Critical asset processes; and Innovation strategy and entrepreneurship The breadth and depth of these state-of-the-art, comprehensive proceedings make them an excellent resource for asset management practitioners, researchers and academics, as well as undergraduate and postgraduate students.
The Marketing / Accounting Interface
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing ma...
The Stakeholder Balance Sheet
This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enabling managers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. This simple tool provides self-testing checklists at the end of each chapter that enables managers to look at stakeholder-sensitive issues in the same way that they might scrutinise financial statements (hence it will not seem alien to most managers). A review of how well your organisation has fared on the questions will tell you how healthy your "balance sheet" is in relation to the topic of each c...
Mid Market CRM
None
Encyclopedia of Sports Management and Marketing
The first reference resource to bring both sports management and sports marketing all together in one place.
