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Financial Services Marketing
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer ...
Financial Services Marketing
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer ...
Financial Services Marketing
This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world's best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory, and environmental context in which they operate. This fully updated and revised edition features: - A brand-new chapter devoted...
Webs of Influence
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Half Seven on a Thursday
'A novelist who has a gift for conveying the charm of the ordinary' Irish Independent on Number One bestselling author Roisin Meaney As opening night nears for a local amateur production, the cast begin to realise that the real drama is taking place off-stage -- and in life there's no such thing as a dress rehearsal ... When Edward Bull agreed to direct the amateur production of Death by Dying, he thought it would take his mind off his wife's recent affair. He was soon to discover, however, that all the real drama was taking place off-stage ... Maria, trapped in a loveless marriage to an older man, makes an appalling discovery. If pushed, she knows she will do whatever it takes to protect he...
The Things We Do For Love
For fans of Maeve Binchy and Sheila O'Flanagan, 'this is a feelgood book you won't be able to put down' (Irish Independent) One crisp September evening art teacher Audrey Matthews sits alone in room six at Carrickbawn Senior College, wondering if anyone is going to sign up for her Life Drawing for Beginners class. By eight o'clock six people have arrived. Six strangers who will spend two hours together every week until Halloween, learning the fine art of life drawing. Nobody could have predicted on that cold autumn day the profound effect the class would have on its students and their lives. Least of all Audrey, the biggest beginner of all, who is to discover that once you keep an open mind, life - and love - can throw up more than a few surprises ...
Two Fridays in April
Two days in spring, one year apart. Four lives changed forever. It's Una Darling's seventeenth birthday, but nobody feels much like celebrating. It's been exactly a year since the tragic death of her father Finn, and the people he left behind have been doing their best to get on with things. But it hasn't been easy. Daphne is tired of sadness, of mourning the long life she and her husband were meant to share, but doesn't quite know how to get past it. And she can't seem to get through to her stepdaughter -- they barely speak anymore, so Daphne knows nothing of the unexpected solace Una has found, or of the risk she's about to take. When Una fails to appear for a birthday tea with her family, Daphne suddenly realises how large the distance between them has grown. Will she be given the chance to make things right?
Roisin McAuley
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The Daisy Picker (best-selling novel)
The Daisy Picker is a warm and engaging read – everyone can relate to the idea of wanting to change your life! Lizzie seems to have it all: loving parents, a nice creative sideline in mouth-watering cakes, and the most eligble man in Kilmorris waiting to marry her. But one day she stumbles across something that will change her life. Soon she's chucked a backpack into her car and set off into the Wild West – of Ireland, that is – in search of adventure. She's in for a few surprises – there's sexy Pete for a start, a charming new home, true friendship and an offer that will make her sweet dreams a reality. She begins to think that things could hardly be more perfect. And then she meets...
Finding Home
Louise and Rebecca, good friends since their BBC days in Belfast, work for a film company and are scouring the south of England for a suitable location to shoot a movie about Elizabeth I. As they stumble across Wooldene House, they meet Diana and Henry, who own the property. Diana, widowed, feels her life is slowly crumbling along with the house, and yearns for new romance. Diana spends her time looking after their aunt Lucy who, as she senses time is running out, begins the share the startling secrets in her past. And Henry, retired from the Army after a stint in Northern Ireland, is increasingly drawn to Louise - but their shared history, which places them on opposite sides of the troubles - threatens them both...
