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Brand Marketing
This book on Brand Management has all the facets of brand marketing explained in an extremely lucid and detailed manner. Each and every topic in contemporary brand management has been stressed with adequate exhibits and important data. The book also has a rich repository of case studies that gives a complete and practical understanding of the world of product, celebrity, destination brands and more.
Art and the Form of Life
Art and the Form of Life takes a classic theme—philosophy as the art of living—and gives it a contemporary twist. The book examines a series of watershed moments in artistic practice alongside philosophers’ most enduring questions about the way we live. Coupling Tino Sehgal with Wittgenstein, cave art with Foucault, Stanley Kubrick with Nietzsche, and the Bauhaus with Walter Benjamin, the book animates the idea that life is literally ours to make. It reflects on universal themes that connect the long histories of art and philosophy, and it does so using a contemporary approach. Drawing on great philosophical works, it argues that life practiced as an art form affords an experience of meaning, in the sense that it is engaging, creative, and participatory. It thus effects a fundamental renewal of experience.
Cross-Cultural Brand Personality and Brand Desirability
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.
LoveKnowledge
Since its inception, philosophy has struggled to perfect individual understanding through discussion and dialogue based in personal, poetic, or dramatic investigation. The positions of such philosophers as Socrates, Spinoza, Rousseau, Nietzsche, Foucault, and Derrida differ in almost every respect, yet these thinkers all share a common method of practicing philosophy--not as a detached, intellectual discipline, but as a worldly art. What is the love that turns into knowledge and how is the knowledge we seek already a form of love? Reading key texts from Socrates to Derrida, this book addresses the fundamental tension between love and knowledge that informs the history of Western philosophy. LoveKnowledge returns to the long tradition of philosophy as an exercise not only of the mind but also of the soul, asking whether philosophy can shape and inform our lives and communities.
Book of Roy
"From 1998 to 2005 Neil Drabble photographed an American teenager, Roy, as he grew from adolescence to early manhood. On one level this extensive body of work can be viewed as a fascinating document of an always-compelling transition. Closer scrutiny reveals further nuances; a collaboration, a partnership, a personal portrait and at the same time a universal picture of adolescence. Drabble chose not to depict significant events that might appear in a family album nor definitive moments associated with documentary photography. Instead, these photographs concentrate on the listless, off-scene periods, the 'in between moments' of everyday life. This focus on the marginal passages of disregarded time situates the viewer at the heart of adolescence, defined as the period between childhood and adulthood, suspended between longing (for the deferred promise of adulthood) and regret (for the loss of childhood as refuge). By photographing the same person repeatedly and intimately over their formative years, a sense of mirroring began to emerge, reawakening something of the artist's own adolescent self, blurring the line between portrait and self-portrait"--Provided by publisher.
Roy Rogers
This is the definitive work on Roy Rogers, the "King of the Cowboys." The lives and careers of Rogers and his wife, Dale Evans, are thoroughly covered, particularly their work on radio and television. The merchandising history of Roy Rogers reveals that his marketing of character-related products was second only to that of Walt Disney; Roy Rogers memorabilia are still among the most popular items. Includes a comprehensive discography, filmography and comicography. Heavily illustrated.
How Has The Indian Brand Endorsement Landscape Evolved?
This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.
The Life of John Wesley
With the insight and thoroughness that marked "Blood and Fire, " his masterful biography of the founders of the Salvation Army, Hattersley chronicles the life of John Wesley and explores the psychological makeup of the man who founded the Methodist Church.
Storizen Magazine July 2024 | Bhaskar Roy
“The drops of rain make a hole in the stone, not by violence, but by oft falling.” – Lucretius We’re excited to present the July 2024 edition of Storizen Magazine, themed "Feel the Fresh... Droplets." This issue delves into the exhilarating spirit of renewal and transformation, exploring how fresh starts can spark significant changes in our lives and communities. This month, we're honored to feature the esteemed journalist and author Bhaskar Roy on our cover, in collaboration with Jaico Publishing House for the second time! His latest work, "Fifty Year Road," intertwines personal memoir with Indian history, vividly portraying post-war challenges, the Naxalbari uprising, and the Emerg...
