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Mother Pious Lady
A new India is visibly emerging from within the folds of its many pasts. This new India needs to be seen with new eyes, free from the baggage of yesterdays characterizations. This is exactly what Santosh Desai, one of Indias best-known social commentators, does in this warm, affectionate and deliciously witty look at the changing urban Indian middle class. Writing as an insider, from personal experience, Desai cuts through the chaos and confusion of everyday India both yesterday and today, and suddenly, makes us see things clearly. Holding a mirror to our inner selves, Desai makes us see what drives us, what makes us tick, what makes our hearts beat, and how our mindsets and attitudes are changing, even as the past never quite leaves us. And Desai does so in short masterful essays, written with great humour and sensitivity. A big book about small things that truly matter.
Outlook
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Storm the Norm
Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenge...
Not Just Cricket
'A wonderful memoir . . . richly insightful, and deeply moving' - Ramachandra Guha Eminent journalist Pradeep Magazine's memoir is a story of lived, real experiences, of joy, sorrow, fear, loss and hope, and about how an uprooted identity shapes one's attitude towards society and the nation. From the Kashmir of the 1950s to terror-stricken Punjab, from the Mandir-Masjid divide and the impact of Mandal politics to the tragic consequences of the Kashmir situation-Magazine paints a fascinating portrait of modern India. At the core of the book are accounts of some of the most epochal events in India's cricketing history, woven around personal encounters with several well-known cricketers. The author lays bare the vicious machinations that are a staple diet of sports governance and reveals hitherto unknown facts about the frictions and ego clashes that are inevitable in a game that dominates India's sporting discourse. Whether it is cricket that you're keen on, or India's troubled history, Not Just Cricket is a must-read.
Undernutrition and Public Policy in India
Despite substantial economic growth, India has one of the highest undernutrition rates in the world; it is home to almost 40 per cent of the world’s stunted children. This volume assesses the status and causes of undernutrition in the country, and examines the effectiveness of policies designed to address undernutrition. The essays tackle wide-ranging themes and challenging issues including nutrition; water, sanitation and hygiene (WASH); maternal, neonatal and child health; Integrated Child Development Services (ICDS); Public Distribution System (PDS); crop procurement; and National Food Security Act 2013. With contributions from leading academic researchers, policymakers, as well as civil society representatives, this volume will be indispensable to scholars, teachers and students of public policy, development economics, development sociology, and Indian economy. It will also be useful to government institutions, think tanks and NGOs.
Cyber-physical Systems and Digital Twins
This book constitutes the proceedings of the 16th International Conference on Remote Engineering and Virtual Instrumentation (REV), held at the BMS College of Engineering, Bangalore, India on 3–6 February 2019. Today, online technologies are at the core of most fields of engineering, as well as of society as a whole, and are inseparably connected with Internet of Things, cyber-physical systems, collaborative networks and grids, cyber cloud technologies, service architectures, to name but a few. Since it was first held in, 2004, the REV conference has focused on the increasing use of the Internet for engineering tasks and the problems surrounding it. The 2019 conference demonstrated and discussed the fundamentals, applications and experiences in the field of online engineering and virtual instrumentation. It also presented guidelines for university-level courses on these topics, in view of the increasing globalization of education and the demand for teleworking, remote services and collaborative working environments.
The New Manager
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The Cult of Beauty
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends an...
Textbook of Cultural Psychiatry
The textbook offers comprehensive understanding of the impact of cultural factors and differences on mental illness and its treatment.
Chutnefying English
Contributed articles."Something has happened to English; and something has happened to Hindi. These two languages, widely spoken across India, need to be understood anew through their 'hybridization' into Hinglish -- a mixture of Hindi and English that has begun to make itself heard everywhere -- from daily conversation to news, films, advertisements and blogs. How did this popular form of urban communication evolve? Is this language the new and trendy idiom of a youthful population no longer competent in either English or Hindi? Or is it an Indianized version of a once-colonial language, claiming its legitimate place alongside India's many bhashas? Chutnefying English: The Phenomenon of Hin...
