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From product documentation to menu labels to marketing emails, writing for the web can feel challenging-even insurmountable. But it doesn't have to be that way! Whether you're new to writing or looking to hone your skills, Scott Kubie's guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing-get the writing done.
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.
Everything is getting more complex. It is easy to be overwhelmed by the amount of information we encounter each day. Whether at work, at school, or in our personal endeavors, there's a deepening (and inescapable) need for people to work with and understand information. Information architecture is the way that we arrange the parts of something to make it understandable as a whole. When we make things for others to use, the architecture of information that we choose greatly affects our ability to deliver our intended message to our users.We all face messes made of information and people. This book defines the word "mess" the same way that most dictionaries do: "A situation where the interactions between people and information are confusing or full of difficulties." - Who doesn't bump up against messes made of information and people every day? How to Make Sense of Any Mess provides a seven step process for making sense of any mess. Each chapter contains a set of lessons as well as workbook exercises architected to help you to work through your own mess.
This “standard text of the defining era of gay literati” tells the cultural history of the interconnected lives of the 20th century's most influential gay writers (Philadelphia Inquirer). In the years following World War II a group of gay writers established themselves as major cultural figures in American life. Truman Capote, the enfant terrible, whose finely wrought fiction and nonfiction captured the nation's imagination. Gore Vidal, the wry, withering chronicler of politics, sex, and history. Tennessee Williams, whose powerful plays rocketed him to the top of the American theater. James Baldwin, the harrowingly perceptive novelist and social critic. Christopher Isherwood, the English...
Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
Responsive design is more than the technical; it's a new way of communicating and working. Go responsive, from project setup to launch.
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So...
Explains in great detail the most pleasant method to use when fly fishing for steelhead. Because it was originally published in England as a method for taking Atlantic salmon, we asked Bill McMillan, noted Northwest greased line steelhead angler, to write a long introduction explaining how the method works for summer-and winter-run steelhead. Included are 42 illustrations and four color plates of the best steelhead and Atlantic salmon flies. So thorough and contains so many interesting technique ideas that you will want to reread it.
Includes an author biography, chapter summaries, discussion questions, reproducibles, and cross-curricular activities for students of all learning styles for George's novel, My Side of the Mountain.
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content ...