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Sport Governance
Governance has become a hugely important issue within sport. Issues of corruption and ‘bad governance’ have become synonymous with some aspects of sport and closer scrutiny than ever before is being applied to ensure organisations are following international best practice in respect to how they are governed. As sport organisations are required to become more professional and to adopt a more transparent and accountable approach to their operations, it has become important for all students, researchers and professionals working in sport to understand what good governance is and how it should be achieved. This book is the first to examine sport governance around the world. It offers a serie...
The Cambridge Companion to Cricket
Few other team sports can equal the global reach of cricket. Rich in history and tradition, it is both quintessentially English and expansively international, a game that has evolved and changed dramatically in recent times. Demonstrating how the history of cricket and its international popularity is entwined with British imperial expansion, this book examines the social and political impact of the game in a variety of cultural sites: the West Indies, India, Pakistan, Sri Lanka, South Africa, Australia and New Zealand. An international team of contributors explores the enduring influence of cricket on English identity, examines why cricket has seized the imagination of so many literary figures and provides profiles of iconic players including Bradman, Lara and Tendulkar. Presenting a global panoramic view of cricket's complicated development, its unique adaptability and its political and sporting controversies, the book provides a rich insight into a unique sporting and cultural heritage.
Encyclopedia of Sports Management and Marketing
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
The Cricket War
In May 1977, the cricket world woke to discover that a 39-year-old businessman called Kerry Packer had signed thirty-five elite international players for his own televised World Series Cricket. The Cricket War, now published with a new introduction and afterword, is the definitive account of the split that changed the game on the field and on the screen. In helmets, under lights, with white balls and in coloured clothes, the outlaw armies of Ian Chappell, Tony Greig and Clive Lloyd fought a daily battle of survival. In boardrooms and courtrooms, Packer and cricket's rulers fought a bitter war of nerves. A compelling account of top-class sporting life, The Cricket War also gives a unique insight into the motives and methods of the tycoon who became Australia's richest man.
The Tiger Woods Phenomenon
The essays in this book arise from the premise that Tiger Woods is not simply a phenomenal player but is also an Everyman who has displayed all-too-human foibles and weaknesses. The first half of the collection focuses on Tiger's superman game and how he has affected, and been affected by, the golfing world. Works on the sport that examine this supreme golfer cannot capture the full significance of the Tiger Woods phenomenon, however. Unlike many other talented athletes, Woods has transcended his sport, becoming a cultural icon. In the second half of the book, scholars examine everyman Tiger, illustrating how his life reflects significant and often contentious issues within American culture and the world.
Onward to the Olympics
The Olympic Games have had two lives—the first lasted for a millennium with celebrations every four years at Olympia to honour the god Zeus. The second has blossomed over the past century, from a simple start in Athens in 1896 to a dazzling return to Greece in 2004. Onward to the Olympics provides both an overview and an array of insights into aspects of the Games’ history. Leading North American archaeologists and historians of sport explore the origins of the Games, compare the ancient and the modern, discuss the organization and financing of such massive athletic festivals, and examine the participation ,or the troubling lack of it, by women. Onward to the Olympics bridges the historical divide between the ancient and the modern and concludes with a thought-provoking final essay that attempts to predict the future of the Olympics over the twenty-first century.
The Digital World of Sport
This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online. But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. Drawing on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields, the book suggests that new media has turned the sports industry on its head with profound implications – both exciting and disturbing.
Dream Jobs in Sports Marketing
For those who are interested in sports, and those interested in the nonphysical marketing side of sports, this book offers an exhilarating look at the people who make the glitz and glamor happen. Athlete-endorsed products, Times Square billboards, and sports video games, sports marketers are the savvy professionals who help spread the word about major athletes, teams, and events. Additionally, there are many facets and areas of sports marketing that appeal to a range of different personality types. This book will inform readers of the various aspects of sports marketing, allowing great insight to those interested about where they may fit in this exciting and energizing industry.
Integrated Marketing Communications with Online Study Tools 12 Months
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital ...
Call for Michael Shayne
Mike Shayne investigates a murder committed by an amnesiac Arthur Devlin wakes up so hungover that for a moment, he thinks the ship is sinking. As he gets his bearings, he realizes the only storm is inside his own head—and he isn’t on a ship at all. The last thing he remembers is being handed another drink at his going-away party. That was twelve days ago. Devlin has awoken in a sleazy hotel room, dressed in a stranger’s ratty clothes, with a bump on his forehead and a dead man at his feet. The phone rings: A woman who calls him Joey asks if he went through with the murder. Devlin has no choice but to say yes. To find out if he’s really a killer, Devlin hires Mike Shayne. Shayne has twenty-four hours to fill in the gaps of his client’s memory—and he will discover things that Devlin would rather stay forgotten. Call for Michael Shayne is the 17th book in the Mike Shayne Mysteries, but you may enjoy reading the series in any order.
