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Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Contants: A collection of more than 6,000 slogans, rallying cries, and other exhortations ...
Catchphrase, Slogan & Cliche is for anyone seeking the meanings or origins of hundreds of the expressions that enrich our everyday speech. From phrases that go back to Norman times, through proverbs, catch phrases and quotations, right up to modern expressions, this book takes an informed and amusing look at the origins of some of the more colourful sayings that passed into everyday currency.
This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA
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Maintains that the failure of political activism led many former radicals to become involved in such groups as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God, and argues that numerous activists turned from psychedelia and political activism to guru worship and spiritual quest both as a response to the failures of social protest and as a new means of achieving social change. [book cover].
"Managing by Slogan" provides insight into popular slogans frequently used by today's business leaders. Slogans provide a basis for solid business communication and guidance for managers on how to lead their teams; they can also be misused. "Managing by Slogan" provides a leadership framework that uses slogans to motivate, lead, and inspire. In examining how these catchphrases are used, author Steve O'Hara offers thought-provoking examples for the reader's own leadership assessment. While smiling through the anecdotes and the author's self-effacing wit, readers will be absorbing solid management practices that can be used daily in work and life.
The creation of my poetry called, Life's Experiences and Challenges in Poetry, evolved, from my many encounters and journeys, traveling through life. This included put-downs, knock-downs, upliftings, encouragement's, confrontations, problems, resolutions, time-outs, rat-races, spiritual awareness, love, relationships, trials and tribulations, accomplishments, but most of all, getting to know myself. A by-product of my poetry was discovering who I really was, where did I come from and where was I going. Following, I went inside myself and stepped outside of myself, discovering the many ME's that existed within me, through me and outside of me. Finally, I wanted to know if there were others like me, through my poetry.