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The Handbook of Slogans
Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
The Handbook of Slogans
Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
The Oxford Dictionary of Quotations
This major new edition of The Oxford Dictionary of Quotations offers the broadest and most up-to-date coverage of quotations available today. Now with 20,000 quotations arranged by author, this is Oxford's largest quotations dictionary ever. As well as quotations from traditional sources,and with improved coverage of world religions and classical Greek and Latin literature, this foremost dictionary of quotations now covers areas such as proverbs and nursery rhymes. For the first time there are special sections for Advertising Slogans, Epitaphs, Film Lines, and Misquotations, whichbring together topical and related quotes, and allow you to browse through the best quotations on a given subject. In this new fifth edition there is enhanced accessibility with a new thematic index to help you find the best quotes on a chosen subject, more in-depth details of the earliest traceable source, an extensive keyword index, and biographical cross-references, so you will easily be able to findquotations for all occasions, and identify who said what, where, and when.
IN-DEPTH UK SLOGAN POSTMARK LISTINGS
Details of all towns using multi-town slogan postmarks in the UK over four decades 1960-1999
Slogans
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Strategic Copywriting
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Managing by Slogan
"Managing by Slogan" provides insight into popular slogans frequently used by today's business leaders. Slogans provide a basis for solid business communication and guidance for managers on how to lead their teams; they can also be misused. "Managing by Slogan" provides a leadership framework that uses slogans to motivate, lead, and inspire. In examining how these catchphrases are used, author Steve O'Hara offers thought-provoking examples for the reader's own leadership assessment. While smiling through the anecdotes and the author's self-effacing wit, readers will be absorbing solid management practices that can be used daily in work and life.
