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Managing, Marketing, and Maintaining Maritime and Coastal Tourism
The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Relações públicas e suas interfaces
Unindo especialistas do Brasil, da Espanha e de Portugal, Cleuza Gimenes Cesca apresenta mais uma obra indispensável para estudantes e profissionais de Relações Públicas. Entre os temas abordados estão o relacionamento com o público interno, os desafios na era da internet, a nomenclatura do setor e o papel da informação nesse segmento.
Handbook of Research on Determining the Reliability of Online Assessment and Distance Learning
Though in the past online learning was considered of poorer professional quality than classroom learning, it has become a useful and, in some cases, vital tool for promoting the inclusivity of education. Some of its benefits include allowing greater accessibility to educational resources previously unattainable by those in rural areas, and in current times, it has proven to be a critical asset as universities shut down due to natural disasters and pandemics. Examining the current state of distance learning and determining online assessment tools and processes that can enhance the online learning experience are clearly crucial for the advancement of modern education. The Handbook of Research ...
Handbook of Research on Future Policies and Strategies for Nation Branding
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future ...
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The Consumer Culture Theory of Brands
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains what brands mean to consumers, and how they use brands for their own purpose of conveying that meaning to others. It illuminates not only how consumers use brands to communicate, but also how advertising has become an integral component of the cultural communication system that is consumption.
Cocriação de valor na educação híbrida
Desde o início dos anos 2000, a educação a distância (EaD) online vem conquistando espaço na educação superior em todo o mundo. Os seus desafios iniciais, como a dificuldade de acesso à Internet em determinadas regiões do país ou a falta de sistemas que facilitassem a gestão dos cursos já foram superados. Hoje, professores e alunos já tratam a modalidade com naturalidade e os mecanismos de avaliação dos cursos pelos órgãos regulatórios praticamente não fazem mais distinções entre cursos presenciais e a distância. É possível, portanto, dizer que a educação a distância alcançou a maturidade. O que está acontecendo agora, porém, é a aproximação entre as modalida...
Outros combates pela história
Procurou-se, e esse foi o objetivo essencial, que este volume fosse marcado pelo discurso questionador e crítico de historiadores, de filósofos, de especialistas da ciência política, das ideias, do direito, da economia, da educação, da comunicação, da informação, das ciências, das artes. Surgiram assim interpretações, quadros, configurações e reconfigurações, ângulos de análise diversificados que fomentarão, por certo, uma reflexão viva dos leitores. É fundamental — continua a sê-lo — repensar e questionar campos temáticos à luz das análises teóricas e concetuais, mas também dos processos, das dinâmicas, das relações, das potencialidades explicativas da nos...
