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The Passport
Richard Bagot, a novelist with an Italian background, in his book "The Passport", surrounds the story of a fictional protagonist, Don Agostino. This book describes the events that surround this Italian man. Set in the Italian scenery, this story provides great insight into the life of an endowed young man.
Vinegars of the World
Vinegars can be considered as acidic products of special importance for the enri- ment of our diet, and resulting from the desired or controlled oxidation of ethanol containing (liquid) substrates. The traditional use and integration of vinegars in numerous cultures can be traced back to ancient times. In fact, the cultural heritage of virtually every civilization includes one or more vinegars made by the souring action (of micro-organisms) following alcoholic fermentation. It has been do- mented that the Egyptians, Sumerians and Babylonians had experience and tech- cal knowledge in making vinegar from barley and any kind of fruit. Vinegar was very popular both in ancient Greece and Rome, wh...
Loyalty Management
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, including seven international case studies, the authors present a fresh take on the tools, strategies and skills – from loyalty programs to CRM to CX – that underpin loyalty’s key significance in marketing. New to this 2nd edition, readers will find: A new chapter e...
Elastography of the Liver and Beyond
This volume explores the main applications of elastographic techniques in hepatological and gastroenterological diseases, and elaborates on the use of these diagnostic techniques in a broad range of clinical settings; in this regard, it provides a clear critical methodological approach to the correct indication, taking into account the existing diagnostic pathways, the actual diagnostic accuracy of elastographic techniques, and their impact on clinical practice in terms of correct positioning of the test in the diagnostic pathway and clinical outcomes improvement. In the first chapters, which focus on the correct methodology for Diagnostic Accuracy Assessment of non -invasive techniques, the architecture of diagnostic research is discussed. In turn, the following sections describe a broad range of clinical applications in hepatology and gastroenterology. The closing section presents a number of case studies on practical issues, together with a critical discussion on how to promote the appropriate use of these technologies. Given its scope, the book will be of interest to specialists, post-graduate medical students, and researchers in the fields of hepatology and gastroenterology.
Therapeutic Advances in Inflammatory Bowel Disease: Current Therapies and Future Directions
Inflammatory bowel diseases (IBD), are chronic and progressive diseases. Long-term complications are demolition surgery and colon-rectal cancer (CRC). A treat-to-target approach aims to modify the natural course of these diseases. Targets are pre-defined therapeutic goals demonstrated to prevent end-organ disfunction and disability in the long-term period. According to the Selecting Therapeutic Targets in Inflammatory Bowel Disease (STRIDE) indications, mucosal healing (MH) and clinical remission are the main targets in IBDs. Recently, the concept of remission and evidence on new targets included histological remission and transmural healing as future new targets. It remains controversial whether achieving these targets is associated with significantly better long-term disease outcomes. In this Research Topic, we aim to systematically review current evidence and future perspectives on therapeutic targets in IBD including mucosal and transmural healing.
Promotion Revolution
Lo scenario delle attività promozionali sta vivendo una rivoluzione. Sono nati nuovi strumenti, come coupon elettronici e programmi fedeltà digitali, e nuovi attori che collegano direttamente i brand al cliente finale: si tratta di siti di group buying, piattaforme di cashback, sfogliatori di volantini digitali, subscription services e branded currencies. Le innovazioni introdotte in quattro settori digitali – quelli delle app, del couponing, dei pagamenti e del gaming – vengono combinate tra loro in programmi promozionali personalizzati dove non è più chiaro il confine tra creazione di traffico e di fedeltà, che in passato connotava il mondo delle promozioni. I consumatori mostrano...
SAGE Visual Methods
In contemporary Western societies, the visual domain has come to assume a hitherto unprecedented cultural centrality. Daily life is replete with a potentially endless stream of images and other visual messages: from the electronic and paper-based billboards of the street, to the TV and Internet feeds of the home. The visual has become imbued with a symbolic potency, a signifying power that seemingly eclipses that of all other sensory data. The central aim of this four-volume collection is to explore key approaches to visual research methods and to consider some of the core principles, issues, debates and controversies surrounding the use of visual techniques in relation to three key enterpri...
Current Sociology
Vols. 1-4 contain v. 1-4 of International bibliography of sociology.
