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Essentials of Marketing
Learn the theory and practice of modern marketing with this concise and dependable text. Essentials of Marketing, 3rd edition,by Frances Brassington and Stephen Pettitt, combines theory and practice to equip you with all the information to gain a solid foundation in marketing. The book covers a range of applications in a concise and lively style designed to contain all the information you need to understand on the subject. The text explores modern industries and markets and how marketers today must respond to situations that demand innovative solutions. Like Brassington's 'Principles of Marketing', this 'essentials' text provides guidance to those looking for a no-nonsense book packed with t...
Events Management
Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, str...
Events Management
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Statement of Disbursements of the House
Covers receipts and expenditures of appropriations and other funds.
Dennis Brain
Dennis Brain is recognized as perhaps the greatest horn player the world has known. He helped rescue the horn from the obscurity in which it had languished for over a century, and revived the public's faith in it as a major solo instrument. Brain restored to the concert platform concertos by Mozart and Haydn, and inspired contemporary composers to write for the horn, most notably the Serenade for Tenor, Horn and Strings by Benjamin Britten, composed during World War II, a piece which is now central to the repertoire of tenors and horn players. Brain died at the tragically young age of thirty-six in a car crash. The beauty of his playing and his untimely death captured the public imagination like no horn player before or since. This biography was reissued thirty years after his death, and includes a discography. The book also contains an appreciation by Benjamin Britten. 'A clear account of Dennis Brain's brilliant career ...' Times Literary Supplement '...an absorbing and extremely well-written account of the orchestral scene in England.'
Targeting the DNA Damage Response for Cancer Therapy
This book discusses the latest developments in Poly (ADP-ribose) polymerase (PARP) inhibitor drug development. It focuses on the translational and clinical development of the latest drugs, as well as the evidence for regulatory approval of PARP inhibitors in multiple different molecular subtypes and tumor indications. The most-up-to-date information on basic scientific research on DNA repair pathways and the DNA Damage Response (DDR) is also covered. Every chapter contains insight into the preclinical, translational along with clinical aspects of a specific DDR inhibitor with key and expert opinion points reinforcing the most important concepts detailed to enable the reader to develop a deep understanding of the topic. Targeting the DNA Damage Response for Cancer Therapy comprehensively reviews the application of PARP and other DDR inhibitors across oncology disciplines. Therefore, it is a valuable resource for all medical professionals and researchers who use or who are researching the use of these inhibitors on a day-to-day basis.
Current Issues in Political Marketing
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
