Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Changing the World Is the Only Fit Work for a Grown Man
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
How To Write Better Copy
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
Doing Nothing
Steven Harrison's first book remains his bestselling one. Originally published by Crossroad and then by Tarcher/Penguin (in both cloth and trade paper), it sold over 30,000 copies in those three editions. Sentient is reissuing it as a paperback. Doing Nothing presents Harrison's radical understanding of the nature of life as dynamic and energetic. His transforming words have helped many spiritual seekers clearly comprehend the false nature of the search.
How to do Better Creative Work
Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simulta...
Wood Firing
None
Being One
Demonstrates that the clutter of solutions to relationship problems only adds to the turmoil, and sheds welcome light on the meaning of our quest for love.
Getting to Where You Are
This book challenges the very basis of contemporary spirituality and the consumer society that created it. It is a far-reaching investigation of our ideas about life and our spirituality, in which Harrison challenges the notions of enlightenment as a way to happiness, zero-coupon bonds as the way to security, and Stephen Hawking as the final arbiter of scientific reality. It explores what meditation actually is and, more important, what it is not and how it got that way. The book speaks both to the novice and the long-time meditation practitioner, as well as to all of us who care deeply about exploring and expanding our spiritual practices and our livescreated it. It is a far-reaching invest...
Patterned Ground
"Patterned Ground unravels the entangled relationships between nature and culture. Around 100 entries by leading names in new geography and related disciplines focus on various 'objects' in the landscape - from beaches to battlefields, bees to horses, police stations to post offices, trees to tractors. Each entry, written by an expert in the field, explores the way in which we understand that object and its relationship to the world around it." "This book is neither encyclopaedia nor dictionary, but a knowledgeable and impassioned engagement with the world. In this sense, it chimes with earlier experiments in understanding the earth and its landscapes, whether these endeavours have been conducted within the sciences, the social sciences or the arts." "Patterned Ground backtracks from familiar and obvious ways of seeing patterns in the world in order to discover the world anew. It opens up new possibilities for thinking about the relationships between ourselves, objects and the ground on which we walk."--BOOK JACKET.
Injustices
Now with a new epilogue-- an unprecedented and unwavering history of the Supreme Court showing how its decisions have consistently favored the moneyed and powerful. Few American institutions have inflicted greater suffering on ordinary people than the Supreme Court of the United States. Since its inception, the justices of the Supreme Court have shaped a nation where children toiled in coal mines, where Americans could be forced into camps because of their race, and where a woman could be sterilized against her will by state law. The Court was the midwife of Jim Crow, the right hand of union busters, and the dead hand of the Confederacy. Nor is the modern Court a vast improvement, with its i...
Capital Budgeting
This book explains the financial appraisal of capital budgeting projects. The coverage extends from the development of basic concepts, principles and techniques to the application of them in increasingly complex and real-world situations. Identification and estimation (including forecasting) of cash flows, project appraisal formulae, and the application of net present value (NPV), internal rate of return (IRR) and other project evaluation criteria are illustrated with a variety of calculation examples. Risk analysis is extensively covered by the use of risk adjusted discount rate, certainty equivalent, sensitivity, simulation and Monte Carlo analysis. The NPV and IRR models are further applied to forestry, property and international investments. Resource constraints are introduced to the capital budgeting decisions with a variety of worked examples using linear programming technique. All calculations are extensively supported by Excel workbooks on the Web, and each chapter is well reviewed by end of chapter questions.
