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The Development of Aryan Invasion Theory in India
This book delves deep into the Social Construction of Theory, comparative epistemology and intellectual history to stress the interrelationship between diverse cultures during the colonial period and bring forth convincing evidence of how the 19th century was shaped. It approaches an interesting relation between the linguistic studies of 19th century’s scientific world and subsequent widespread acceptance of the empirically weak theory of the Aryan invasion. To show entangled history in a globalized world, the book draws on the Aryan Invasion Theory to highlight how different socio-religious parties commonly shape a new theory. It also explores how research is affected by the so-called social construction of theory and comparative epistemology, and deals with scholarly advancement and its relation with contemporary socio-political demands. The most significant conclusion of the book is that academic studies are prone to comparative epistemology, even under the strict scrutiny of the so-called scientific methods.
New Media Landscape and Dimensions: An Indian Perspective
The relevance of different particles of new media has become prevalent across the World, and India is a nation with enormous opportunities and rapid growth, especially in the media sector, which is responding to its magnanimity with advanced technology, innovative content, and rapid production rate. Traditional media outlets are facing extensive competition with the news media platforms in this race of existence and often evolve into something more acceptable, innovative, and compelling version of their old self. The book “New Media Landscape and Dimensions: an Indian Perspective” provides an extensive review of various new media perspectives and concepts that shape the public and individual opinion like OTT, Social media, artificial intelligence, digital literacy, political campaigning on digital platforms, online privacy, post-globalization, memes, IoT, gender sensitization, digital disruption, public perception, animation, and many more. The combined efforts of twenty authors and their expertise make this book a complete guide for people which to get an understanding of the dimensions of new media.
The Hyperlocal in Eighteenth- and Nineteenth-Century Literary Space
This book examines literary representations of hyperlocal spaces that subvert the idea of grounded and organic spatial identities. Figures such as the pond, the scientific particle, and Wedgwood creamware often go unnoticed, but they exemplify important shifts in culture and aesthetics in the eighteenth and nineteenth centuries. The Hyperlocal in Eighteenth- and Nineteenth-Century Literary Space argues that these objects, as well as locations such as alcoves in remote shires, city inns, and mountain retreats, were portrayed by writers in the late eighteenth and early-to-mid nineteenth centuries as gambits that challenged cultural hegemonies. It shows that the hyperlocal space or object, though particular, reaches beyond itself, affording an elasticity that can allow those things that seem beneath notice to reveal broader cultural significance.
The Routledge Handbook of Tribe and Religions in India
This handbook explores the diversity of religious practice in tribal cultures in India. It looks at the interactive spaces where the religious practices of tribes and other communities have changed and adapted through the years in contemporary India. Tribe as a social category emerged in India during the colonial period; this handbook departs from the conventional approaches to studying ‘tribal religion’ and analyses the intersections of spirituality, rituals, gender and identities within tribal religion through a crosscultural and pan-Indian perspective. Tribes in India follow various religious denominations including Buddhism, Hinduism, Islam, Christianity, and traditional indigenous f...
New Media Landscape in India: Dimensions, Issues, Trends, and Future
Proceedings of International Conference of Media and Communication (ICMC-I) on New Media Landscape in India: Dimensions, Issues, Trends, and Future March 30 – 31, 2023 Organized by School of Media and Communication, Adamas University, Kolkata, West Bengal, India Editors: Sayak Pal Sharmila Kayal Noveena Chakravorty
Sustainability in Marketing Practice
Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.
Herbal Radiomodulators
With the dawn of the nuclear age, it has become essential to develop radiomodulators, particularly radiation countermeasure agents, for the benefit of mankind. Despite years of concerted research endeavors world-over, non-toxic and effective radiomodulators remain elusive. In recent years, there has been a new focus on herbals, which are also promising sources of radiomodulatory drugs. This book discusses the potential of radiation countermeasure agents and radiosensitizers of herbal origin, and their multifaceted mode of action, particularly in nuclear operations, rescue operations, deep space missions, and application during radiotherapy. Comprising 22 chapters written by industry, clinical and academic experts, this book will appeal to readers in radiation biology, radiation oncology, military medicine, homeland defense, traditional, holistic and modern medicine, space biology, pharmacology and toxicology.
Interdisciplinary Research in Technology and Management
We live in an inter-connected world. In the era of Industry 4.0, technology is getting embedded more and more in the way ‘we learn, live, work, and play’. This progression is accelerating at a pace never seen before. Interdisciplinary and collaborative research across disciplines within the Technology domain and Management domain, and across the Technology-Management interface is opening up exciting new possibilities for solving problems whose solutions are beyond the scope of a single discipline, domain or practice, and helping to create a brave new world. The goal of this conference was to bring together scholars, researchers, consultants, and practitioners to share their interdisciplinary research and consultative work in Technology and Management. Selected papers were then peer-reviewed and authors were invited to present their work in the conference.
Peptic Ulcer Disease
Peptic ulcer disease is one of the most common chronic infections in human population. Despite centuries of study, it still troubles a lot of people, especially in the third world countries, and it can lead to other more serious complications such as cancers or even to death sometimes. This book is a snapshot of the current view of peptic ulcer disease. It includes 5 sections and 25 chapters contributed by researchers from 15 countries spread out in Africa, Asia, Europe, North America and South America. It covers the causes of the disease, epidemiology, pathophysiology, molecular-cellular mechanisms, clinical care, and alternative medicine. Each chapter provides a unique view. The book is not only for professionals, but also suitable for regular readers at all levels.
Sustainable Marketing and Customer Value
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
