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The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best...
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A comparative and trans-national study of urban culture in Britain and the United States from the late nineteenth to the twentieth century
Designed to aid adults—parents, teachers, librarians—in selecting from the best of recent children's literature, this guide provides 1,400 reviews of books published between 1979 and 1984. This volume carries on the tradition established by Zena Sutherland's two earlier collections covering the periods from 1966 to 1972 and 1973 to 1978. Her 1973 edition of The Best in Children's Books was cited by the American School Board Journal as one of the outstanding books of the year in education.
In the 1980s and 1990s, long before many genealogical sources were even indexed, let alone online, our Surname Report service provided expert assessments of the origins, history and distribution of selected British surnames, using the sources available at the time. This edition of the series deals with the surname Hulme and its variants.
An illustrated history of the Civil Rights Movement, including a timeline and profiles of forty people who gave their lives in the movement.
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