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The Marketing Book
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
The Injury Fact Book
Causes of injuries are explored. Injuries are also analyzed on the basis of intent. Injuries are illustrated by age, race, sex, geographic area, urban/rural residence, and per capita income.
Kremlin Rising
In the tradition of Hedrick Smith's The Russians, Robert G. Kaiser's Russia: The People and the Power, and David Remnick's Lenin's Tomb comes an eloquent and eye-opening chronicle of Vladimir Putin's Russia, from this generation's leading Moscow correspondents. With the 1991 collapse of the Soviet Union, Russia launched itself on a fitful transition to Western-style democracy. But a decade later, Boris Yeltsin's handpicked successor, Vladimir Putin, a childhood hooligan turned KGB officer who rose from nowhere determined to restore the order of the Soviet past, resolved to bring an end to the revolution. Kremlin Rising goes behind the scenes of contemporary Russia to reveal the culmination o...
The Man Who Ran Washington
BEST BOOK OF THE YEAR: The New York Times • The Washington Post • Fortune • Bloomberg From two of America's most revered political journalists comes the definitive biography of legendary White House chief of staff and secretary of state James A. Baker III: the man who ran Washington when Washington ran the world. For a quarter century, from the end of Watergate to the aftermath of the Cold War, no Republican won the presidency or ran the White House without the advice of James Addison Baker III. A scion of Texas aristocracy who became George H. W. Bush’s tennis partner, Baker had never worked in Washington until a devastating family tragedy struck when he was thirty-nine. Within a fe...
The Empty Chair
Losing a loved one--whether a spouse, parent, child, sibling, or friend--leaves people feeling overwhelmed and hopeless. Holidays and other special occasions seem to intensify the pain. Whether the occasion is Christmas or Easter, a birthday or anniversary, these celebrations force the bereaved to again face the reality of a loved one's absence. Susan Zonnebelt-Smeenge and Robert C. De Vries know firsthand the sorrow of bereavement: Both lost a spouse. Yet as they faced their pain and gleaned insights from their professions--Susan is a psychologist, Robert, a minister--they found renewed richness on special days that once brought heartache. In The Empty Chair, the authors share a comforting blend of emotional support, spiritual guidance, and personal experience to help readers honor their loved one on important days. Those who support the bereaved--mental-health professionals, pastors, funeral home staff, and others--will also appreciate this book for its reflective yet practical approach.
The Divider
NEW YORK TIMES BESTSELLER • "The most comprehensive and detailed account of the Trump presidency yet published."—The Washington Post • A Best Book of the Year: The New Yorker and Financial Times • "The book everyone is talking about."—Politico The inside story of the four years when Donald Trump went to war with Washington, from the chaotic beginning to the violent finale, told by revered journalists Peter Baker of The New York Times and Susan Glasser of The New Yorker—an ambitious and lasting history of the full Trump presidency that also contains dozens of exclusive scoops and stories from behind the scenes in the White House, from the absurd to the deadly serious. "A sumptuous...
Miyazakiworld
The story of filmmaker Hayao Miyazaki's life and work, including his significant impact on Japan and the world A thirtieth-century toxic jungle, a bathhouse for tired gods, a red-haired fish girl, and a furry woodland spirit—what do these have in common? They all spring from the mind of Hayao Miyazaki, one of the greatest living animators, known worldwide for films such as My Neighbor Totoro, Princess Mononoke, Spirited Away, Howl’s Moving Castle, and The Wind Rises. Japanese culture and animation scholar Susan Napier explores the life and art of this extraordinary Japanese filmmaker to provide a definitive account of his oeuvre. Napier insightfully illuminates the multiple themes crisscrossing his work, from empowered women to environmental nightmares to utopian dreams, creating an unforgettable portrait of a man whose art challenged Hollywood dominance and ushered in a new chapter of global popular culture.
Networked By Design
Networked by Design brings together work from leading international scholars in the learning sciences that applies social network theory to teachers’ social interactions and relationships. The volume examines the direct and indirect relationships and communities that teachers navigate, as well as the models, plans, and other interventions that allow them to exercise control over these networks. Each chapter draws from case studies or latitudinal research to investigate a different intervention and its outcomes. By presenting research conducted in a variety of scales and contexts, this book offers scholars, future teachers, and leaders diverse insights into how interventions in social capital and social networks can create impactful, meaningful teaching and learning.
Playing with God
Like no other nation on earth, Americans eagerly blend their religion and sports. This book traces this dynamic relationship from the Puritan condemnation of games as sinful in the seventeenth century to the near deification of athletic contests in our own day.
