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The Web Designer's Idea Book
Inspiring Web Design at a Glance The Web Designer's Idea Book includes more than 700 websites arranged thematically, so you can find inspiration for layout, color, style and more. Author Patrick McNeil has cataloged more than 5,000 sites on his website, and showcased in this book are the very best examples. Sites are organized by type, design style, theme, color, element and structure. Each chapter is easy to use and reference again and again, whether you're talking with a coworker or discussing website design options with a client. As a handy desk reference for design layout, color and style, this book is a must-have for starting new projects.
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Brand Relevance
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supportin...
Hello, Cupcake!
New York Times Bestseller: Sweeten special occasions with these easy recipes for creative cupcakes using common candies. With hundreds of brilliant photos, this cookbook features witty, one-of-a-kind, imaginative cupcake designs using candies from the local convenience store, no baking skills or fancy pastry equipment required. Create funny, scary, and sophisticated masterpieces using a ziplock bag and common candies and snack items. With these easy-to-follow techniques, even the most kitchen-challenged cooks can: • raise a big-top circus cupcake tier for a kid's birthday • plant candy vegetables on Oreo earth cupcakes for a garden party • trot out a line of confectionery “pup cakes” for a dog fancier • serve spaghetti and meatball cupcakes for April Fool's Day • bewitch trick-or-treaters with eerie alien cupcakes • create holidays on icing with a white Christmas cupcake wreath, turkey cupcake place cards, and Easter egg cupcakes
Deconstructing Product Design
What makes a product successful? How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate? In a quest to find answers to these questions, Deconstructing Product Design engages readers in a process of critically analyzing a diverse collection of 100 innovative products, from well-known classics to contemporary objects of desire. The goal is to support critical thinking about design, facilitate discovery of patterns of success (and failure) across products, and enable readers to apply lessons learned to their own design work. Experts from multiples design disciplines contribute commentary, including: Robert Blaich, industrial design; Jill Butler, gra...
Jig and Fixture Design Manual
Written for the experienced engineer as well as the student, this comprehensive and easy-to-understand reference presents the fundamental principles for combining the components into successful fixtures. It includes metric conversion tables and appendices on transfer tolerances, measuring of tolerances, measuring of angles in radians, and the dimensioning of fixtures by stress analysis.
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The Civil Engineering Handbook
First published in 1995, the award-winning Civil Engineering Handbook soon became known as the field's definitive reference. To retain its standing as a complete, authoritative resource, the editors have incorporated into this edition the many changes in techniques, tools, and materials that over the last seven years have found their way into civil
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