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Marketing Strategy and Internationalization
  • Language: en
  • Pages: 88

Marketing Strategy and Internationalization

  • Type: Book
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  • Published: 2011
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  • Publisher: Unknown

None

Learning Mathematics in the Context of 3D Printing
  • Language: en
  • Pages: 322

Learning Mathematics in the Context of 3D Printing

The volume presents a collection of articles on the use of 3D printing technology in mathematics education and in mathematics teacher training. It contains both basic research-oriented contributions as well as reflected descriptions of concrete developments for teaching. The authors of this compilation share a positive attitude towards the possibilities that the use of 3D printing technology (understood as an interplay of software and hardware) can unfold for mathematics education, but critically evaluate from a mathematics education research perspective when, where and how an application can enable an added value for the learning of a mathematical content.

Understanding Material Culture
  • Language: en
  • Pages: 202

Understanding Material Culture

  • Type: Book
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  • Published: 2007-05-09
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  • Publisher: SAGE

"In his interdisciplinary review of material culture, Ian Woodward goes beyond synthesis to offer a theoretically innovative reconstruction of the field. It is filled with gems of conceptual insight and empirical discovery. A wonderful book." - Jeffrey C. Alexander, Yale University "A well-grounded and accessible survey of the burgeoning field of material culture studies for students in sociology and consumption studies. While situating the field within the history of intellectual thought in the broader social sciences, it offers detailed and accessible case studies. These are supplemented by very useful directions for further in-depth reading, making it an excellent undergraduate course com...

Labels
  • Language: en
  • Pages: 215

Labels

  • Type: Book
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  • Published: 2020-05-26
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  • Publisher: Routledge

The music industry is dominated today by three companies. Outside of it, thousands of small independent record labels have developed despite the fact that digitalization made record sales barely profitable. How can those outsiders not only survive, but thrive within mass music markets? What makes them meaningful, and to whom? Dominik Bartmanski and Ian Woodward show how labels act as taste-makers and scene-markers that not only curate music, but project cultural values which challenge the mainstream capitalist music industry. Focusing mostly on labels that entered independent electronic music after 2000, the authors reconstruct their aesthetics and ethics. The book draws on multiple interviews with labels such as Ostgut Ton in Berlin, Argot in Chicago, 100% Silk in Los Angeles, Ninja Tune in London, and Goma Gringa in Sao Paulo. Written by the authors of Vinyl, this book is essential reading for anyone with an interest in the contemporary recording industry, independent music, material culture, anthropology, sociology, and cultural studies.

Cosmopolitanism
  • Language: en
  • Pages: 250

Cosmopolitanism

  • Type: Book
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  • Published: 2013-04-29
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  • Publisher: SAGE

Cosmopolitanism: Uses of the Idea offers an illuminating and dynamic account of an often confusing and widespread concept. Bringing together both historical and contemporary approaches to cosmopolitanism, as well as recognizing its multidimensional nature, Zlatko Skrbis and Ian Woodward manage to show the very essence of cosmopolitanism as a theoretical idea and cultural practice. Through an exploration of various social fields, such as media, identity and ethics, the book analyses the limits and possibilities of the cosmopolitan turn and explores the different contexts cosmopolitanism theory has been, and still is, applied to. Critical, diverse and engaging, the book successfully answers qu...

Design, Marketing & strategi
  • Language: da
  • Pages: 122

Design, Marketing & strategi

  • Type: Book
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  • Published: 2008
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  • Publisher: Unknown

None

Forbrugeren i førersædet
  • Language: da
  • Pages: 288

Forbrugeren i førersædet

Hver dag opdager vi nye måder at kommunikere og reklamere på via internettet – og lige om lidt sker det samme på mobiltelefonen. Samtidig er forbrugerne begyndt at stille krav til virksomhederne om information, dokumentation og dialog. Hvis virksomhederne ikke reagerer hurtigt, så reagerer forbrugerne - på internettet, på mobilen ... Ændringerne i forbrugernes reaktion og kommunikation har flyttet en stor del af kontrollen over markedsføringen: fra virksomhederne til forbrugerne. I den nye web 2.0-virkelighed ”trækker” forbrugerne den ønskede viden og informationer om et produkt eller en virksomhed. Forbrugerne har mulighed for at tænde, slukke, surfe væk, klikke, klikke v...

Bagom Corporate Communication, 2. udg.
  • Language: da
  • Pages: 176

Bagom Corporate Communication, 2. udg.

Om ledelsesværktøjet corporate communication - hvor kommer begrebet fra, hvilke aktiviteter rummer det og hvad indebærer det for de virksomheder, der bekender sig til sådan en kommunikationsmåde.

Human resource management
  • Language: da
  • Pages: 508

Human resource management

None

Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel
  • Language: de
  • Pages: 532

Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel

Ausgewiesene Persönlichkeiten diskutieren die Leistungsfähigkeit der marktorientierten Unternehmensführung in einem sich wandelnden nationalen und internationalen Kontext. Wissenschaftliche und praxisbezogene Beiträge zu den Herausforderungen des Marketings in unterschiedlichen Stadien zeigen die Leistungsfähigkeit des kommerziellen Marketings im wirtschaftlichen Wandel auf (‚Deepening’ des Marketings). Differenziert nach verschiedenen nicht-kommerziellen Institutionen, die als Promotor oder relevante Akteure des gesellschaftlichen Wandels begriffen werden können, wird zuätzlich der Beitrag der marktorientierten Führung für diese Institutionen durchleuchtet (‚Broadening’ des Marketings).