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Public Relations
This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
The Voice of Reason
Eric Sevareid, one of the original Murrow boys, was a highly influential CBS correspondent and best known for his provocative television commentaries which he delivered almost every night on the Evening News with Walter Cronkite. From 1963 until his retirement in 1977, Sevareid's commentaries reflected elegant language in an eloquent style and offered serious thoughts that entered the homes of many Americans, giving them the opportunity to weigh his words and thoughts and make up their own minds on important issues facing the nation. During this turbulent period in American history, Sevareid offered commentaries on the civil rights movement, the Vietnam war, the presidency of Richard Nixon a...
Lee's Last Major General
-- Based largely on previously unpublished accounts -- including personal letters-- Offers candid views of the Confederacy and its various armies and leaders-- Important new Army of Northern Virginia title
Strategic Planning for Public Relations
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on s...
Personnel Literature
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Strategic Planning for Public Relations
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Words at War
Analyzes the various ways in which the nation's newspaper editors, reporters, and war correspondents covered the biggest story of their lives - the Civil War - and in doing so both reflected and shaped the responses of their readers. This book contains sections including Fighting Words, Confederates and Copperheads, and The Union Forever.
