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Consumer Behaviour
"Now available in its first Canadian edition, Consumer Behaviour provides the most comprehensive overview of consumer behaviour available, demonstrating how key theories and cutting-edge research impact today's marketing professionals. Designed for mid-year university business and marketing courses, the book takes a micro to macro approach, introducing students to the individual consumer--including what affects decision-making, learning, perception, attitudes, personality, and motivation--before zooming out to the bigger picture of consumers in society as a whole, placing a wider lens on groups, social processes, culture, and repeat purchasing behaviour. This brand-new Canadian adaptation offers real-life Canadian examples, statistics, and research. Balancing its Canadian perspective is a wealth of international content to ensure students receive the full global picture of consumerism. Engaging and accessible, Consumer Behaviour, 1Ce balances theory and practice, guiding students into the inner workings of what influences consumers and how marketing can make a difference."--
Stigmas, Work and Organizations
This book brings together current research on stigma, stigma management, and stigma theory as applied to business and management at the micro, meso, and macro levels. It provides a comprehensive perspective of the literature on stigmas and is relevant to those working in organizational behavior, human resource management, and management studies more broadly. The book includes chapters covering topics at the individual level (e.g., religious belief, illness, obesity, and sexual preference), occupational level (e.g., healthcare workers, garbage collectors, butchers, medical doctors), and organizational level (e.g., organizational image, multinational organizations). It offers readers a truly international perspective on this growing area of study.
Innovations in Social Marketing and Public Health Communication
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
CB Consumer Behaviour, 3rd Edition
The third Canadian edition of CB provides a thorough introduction to consumer behaviour. Students will discover how organizations can create and enhance their marketing strategy, advertising and campaign plans, and product offerings by better understanding their target audiences. This includes a thorough examination of the internal (such as perception and motivation) and external (such as cultural and societal) elements that affect consumer decision-making. The third edition includes cases based on Canadian businesses, several current examples of customer behaviour, critical thinking exercises, and the latest academic research.
Consumer Behaviour
For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions)
Pemasaran Sosial: Mengubah Perilaku untuk Meningkatkan Mutu Kehidupan
Prinsip dan teknik pemasaran sosial bisa digunakan untuk mempengaruhi khalayak sasaran agar secara sukarela menerima, menolak, memodifikasi, atau mengabaikan perilaku tertentu yang bermanfaat bagi individu, kelompok atau masyarakat secara keseluruhan. Pemasaran sosial bertujuan meningkatkan mutu kehidupan. Perilaku selalu menjadi fokus pemasaran sosial. Ada beberapa bidang besar yang menjadi fokus usaha pemasaran sosial selama bertahun-tahun, di antaranya, promosi kesehatan, yang meliputi mengurangi penggunaan tembakau, meningkatkan aktivitas fisik, meningkatkan nutrisi, menurunkan risiko stroke, mencegah serangan jantung, dll. Pencegahan kecelakaan, sering kali yang menjadi target isu seper...
Consumer Behaviour
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Digital Transformation and Global Society
This volume constitutes the refereed proceedings of the 4th International Conference on Digital Transformation and Global Society, DTGS 2019, held in St. Petersburg, Russia, in June 2019. The 56 revised full papers and 9 short papers presented in the volume were carefully reviewed and selected from 194 submissions. The papers are organized in topical sections on e-polity: governance; e-polity: politics online; e-city: smart cities and urban planning; e-economy: online consumers and solutions; e-society: computational social science; e-society: humanities and education; international workshop on internet psychology; international workshop on computational linguistics.
