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Consumer Behaviour
The perfect balance of research, theory, and real-life application.The perfect choice for Consumer Behaviour in Canada.Drawing on Canadian and international examples, this text examines what influences consumers and how seminal theories and cutting-edge research apply to marketing practice today. Featuring engaging case studies, an accessible writing style, and real-life examples, Consumer Behaviour is an idealintroduction to the field.
Stigmas, Work and Organizations
This book brings together current research on stigma, stigma management, and stigma theory as applied to business and management at the micro, meso, and macro levels. It provides a comprehensive perspective of the literature on stigmas and is relevant to those working in organizational behavior, human resource management, and management studies more broadly. The book includes chapters covering topics at the individual level (e.g., religious belief, illness, obesity, and sexual preference), occupational level (e.g., healthcare workers, garbage collectors, butchers, medical doctors), and organizational level (e.g., organizational image, multinational organizations). It offers readers a truly international perspective on this growing area of study.
Consumer Behaviour
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Innovations in Social Marketing and Public Health Communication
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
CB Consumer Behaviour, 3rd Edition
The third Canadian edition of CB provides a thorough introduction to consumer behaviour. Students will discover how organizations can create and enhance their marketing strategy, advertising and campaign plans, and product offerings by better understanding their target audiences. This includes a thorough examination of the internal (such as perception and motivation) and external (such as cultural and societal) elements that affect consumer decision-making. The third edition includes cases based on Canadian businesses, several current examples of customer behaviour, critical thinking exercises, and the latest academic research.
Consumer Behaviour
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Digital Transformation and Global Society
This volume constitutes the refereed proceedings of the 4th International Conference on Digital Transformation and Global Society, DTGS 2019, held in St. Petersburg, Russia, in June 2019. The 56 revised full papers and 9 short papers presented in the volume were carefully reviewed and selected from 194 submissions. The papers are organized in topical sections on e-polity: governance; e-polity: politics online; e-city: smart cities and urban planning; e-economy: online consumers and solutions; e-society: computational social science; e-society: humanities and education; international workshop on internet psychology; international workshop on computational linguistics.
