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Selling
None
International and Global Marketing
This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.
Hearings
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Hollywood in Wide Angle
This unique collection of interviews covers the broad spectrum of film directing experience--from first timers to award-winning veterans. Allowed to respond with anonymity, the directors provide candid answers to a wide variety of topics that convey the challenges and rewards of the filmmaking process.
