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Living Your Dream
From one of the top business consultants and leaders in the fitness industry, Living Your Dream: Opening a Financially Successful Fitness Business embodies everything you need to know about opening your own fitness business-whether you are opening a studio or a bigger gym, or even if you are just a trainer looking to get to the next level. Thomas Plummer's no-nonsense approach, wit, and wisdom provide an enjoyable read that delivers real world, tangible advice club owners can implement right away to increase membership and grow their businesses. The steps described in the book are simple and effective, and Plummer's principles and ideas can help revolutionize your business.
Making Money in the Fitness Business
A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more.
Open a Fitness Business and Make Money Doing it
Part 1 presents an overview of the four-step risk management process, identifying and explaining th major liability exposures for health and fitness professionals. Part 2 reviews the basic elements of negligence and discusses the legal significance for professionals of ACSM's six standards.
Anyone Can Sell
Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. Each chapter contains helpful tips, and key points are emphasized throughout the chapter and at each conclusion.
The Business of Fitness
Noted industry founder, consultant and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the financial side of the fitness business. In logical, easy-to-understand and apply language, Plummer covers such critical subjects as levels of business maturity, building renewals and member retention, price structures, financial problem solving, reports and profit centers, business plans and strategic planning, as well as working with accountants, building premium programs, and much, much more. Large format with nearly 400 pages of information!
