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Big Data
Originally published in hardcover in 2016 by Bloomsbury Sigma.
Intact
'A must-read for psychotherapists, doctors and everyone else who enjoys connecting ideas' Philippa Perry 'Compassionate and challenging, warmly human and coolly rigorous. . . I am now thinking afresh about how I live in my own body, in a world where, as Clare Chambers argues, nobody's body is ever allowed to be good enough, just as it is' Timandra Harkness What would it take for your body to be good enough? The pressure to change our bodies is overwhelming. We strive to defy ageing, build our biceps, cure our disabilities, conceal our quirks. Surrounded by filtered photos and surgically-enhanced features, we must contort our physical selves to prejudiced standards of beauty. Perfection is im...
Not Born Yesterday
Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest fin...
Speech Police
"David Kaye's book is crucial to understanding the tactics, rhetoric and stakes in one of the most consequential free speech debates in human history." -- Cory Doctorow, author of Radicalized, Walkaway and Little Brother The internet was designed to be a kind of free-speech paradise, but a lot of the material on it turned out to incite violence, spread untruth, and promote hate. Over the years, three American behemoths--Facebook, YouTube and Twitter--became the way most of the world experiences the internet, and therefore the conveyors of much of its disturbing material. What should be done about this enormous problem? Should the giant social media platforms police the content themselves, as...
I, Ada
Nominated for the Carnegie Medal Highly Commended, Young Quills Historical Fiction Award Ada Byron is rich and clever, but she longs to be free. Free to explore all the amazing ideas that come to her imagination, like flying mechanical horses and stories inspired by her travels. Free to find love and passion beyond the watchful gaze of her mother and governesses. And free to learn the full truth about her father, the notorious Lord Byron. Then Ada meets a man whose invention might just change the world – and he needs her visionary brilliance to bring it to life . . . A wonderfully witty and poignant portrayal of the young life of Ada Lovelace, the 19th-century mathematician who is hailed as the world’s first computer programmer.
Great Apes
When artist Simon Dykes wakes after a late night of routine debauchery, he discovers that his world has changed beyond recognition. His girlfriend, Sarah, has turned into a chimpanzee. And, to Simon's appalled surprise, so has the rest of humanity. Simon, under the bizarre delusion that he is 'human', is confined to an emergency psychiatric ward. There he becomes of considerable interest to eminent psychologist and chimp, Dr Zack Busner. For with this fascinating case, Busner thinks may finally make his reputation as a truly great ape.
Webs of Influence
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Technology is Not the Problem
We already know how much of our data is collected and used to profile and target us. The real question is why, knowing all this, do we keep going back for more?
