Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Language Travels
None
The Function of Kinship in Medieval Nordic Legislation
In the Nordic medieval laws a new definition of kinship – a canonical one – was introduced, based on the Church’s incest prohibitions and the requirement to love your kin. It influences the rules for property transfer, inheritance, wergeld and marriage.
English Media Texts, Past and Present
This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.
Safe
Catalog of an exhibition held at the Museum of Modern Art, New York, Oct. 16, 2005-Jan. 2, 2006.
Social Content Marketing Strategies
"Social Content Marketing Strategies" explores the effective use of social media platforms for marketing. We divide the book into three sections, covering ten chapters in total: Social Business Fundamentals, Running a Social Business, and Social Business Building Blocks. Social Business Fundamentals introduces the basics of social content marketing, discussing social media and customer engagement, the role of customers, building a social business, and the social business ecosystem. Running a Social Business focuses on practical strategies for managing a social business. Chapters in this section cover social technology and business decisions, social analytics, metrics, and measurement, providing insights into successfully carrying out your business. Social Business Building Blocks delves into the social aspects of a business, explaining concepts such as social objects and social graphs. "Social Content Marketing Strategies" is a valuable resource for anyone looking to enhance their marketing efforts through social media. We provide clear explanations and practical advice to help you succeed in the digital marketing landscape.
Analysing Professional Genres
An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction as typified forms of typified circumstances, the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
Variationist Sociolinguistics
Variationist Sociolinguistics: Change, Observation, Interpretation presents a comprehensive, intermediate level examination of Language Variation and Change, the branch of sociolinguistics concerned with linguistic variation in spoken and written language. Represents the most up-to-date coverage of the history, developments, and methodologies of variationist sociolinguistics Addresses all aspects of linguistic variation, including areas not usually covered in introductory texts, e.g. the phonological, morpho-syntactic, discourse/pragmatic Outlines comparative sociolinguistic approach, data collection, methodological issues; and addresses state-of-the-art contemporary quantitative methods and...
Principles of Linguistic Change, Volume 3
Written by the world-renowned pioneer in the field of modern sociolinguistics, this volume examines the cognitive and cultural factors responsible for linguistic change, tracing the life history of these developments, from triggering events to driving forces and endpoints. Explores the major insights obtained by combining sociolinguistics with the results of dialect geography on a large scale Examines the cognitive and cultural influences responsible for linguistic change Demonstrates under what conditions dialects diverge from one another Establishes an essential distinction between transmission within the community and diffusion across communities Completes Labov’s seminal Principles of Linguistic Change trilogy
Critical Discourse Analysis of Chinese Advertisement
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being polit...
Handbook of Multilingualism and Multilingual Communication
This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a globalized world. The authors use a problem-solving approach and ask broad questions about bilingualism and multilingualism in society, including the question of language acquisition versus maintenance of bilingualism. Key features: provides a state-of-the-art description of different areas in the context of multilingualism and multilingual communication presents a critical appraisal of the relevance of the field, offers solutions of everyday language-related problems international handbook with contributions from renown experts in the field
