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Language Travels
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English Media Texts, Past and Present
This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.
Prepositional Phrases and Prepositional Verbs
Keine ausführliche Beschreibung für "Prepositional Phrases and Prepositional Verbs" verfügbar.
Safe
Catalog of an exhibition held at the Museum of Modern Art, New York, Oct. 16, 2005-Jan. 2, 2006.
Mediating Ideology in Text and Image
While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.
Critical Discourse Analysis of Chinese Advertisement
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being polit...
Intercultural Alternatives
"This book offers a selection of alternative approaches to the question of interculturality written from a range of theoretical perspectives including hermeneutics, phenomenology, semiotics, dialogic philosophy and social constructivism. It is intended as a source of critical ways of thinking and theorising about interculturality rather than as a 'quick fix' guide to getting around problems that can arise in intercultural encounters. "
The Function of Kinship in Medieval Nordic Legislation
In the Nordic medieval laws a new definition of kinship – a canonical one – was introduced, based on the Church’s incest prohibitions and the requirement to love your kin. It influences the rules for property transfer, inheritance, wergeld and marriage.
Constructing History, Society and Politics in Discourse
"The papers collected in this volume are alike in dealing with media discourse, but differ in that they represent widely differing approaches. However, in spite of their seeming differences, they all share the quality being concerned with news discourse and of striving to find new ways of analysing news discourse. On the face of it, they also differ in that while the majority of them are concerned exclusively with linguistic discourse analysis, some with the analysis of both linguistic and non-linguistic signs, and one exclusively with non-linguistic signification, but again, these differences are bridged by their common quest for finding new ways of reading news discourse." --Book Jacket.
Rhetorical Aspects of Discourses in Present-Day Society
Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of the twentieth century, scholars regained an interest in the study of rhetoric in recognition of rhetorical skills being important for communication in modern society. Like speakers in public life, e.g. poli...
