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Asian Brand Strategy
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
The Magic Fish
Tiến loves his family and his friends…but Tiến has a secret he's been keeping from them, and it might change everything. An amazing YA graphic novel that deals with the complexity of family and how stories can bring us together. Real life isn't a fairytale. But Tiến still enjoys reading his favorite stories with his parents from the books he borrows from the local library. It's hard enough trying to communicate with your parents as a kid, but for Tiến, he doesn't even have the right words because his parents are struggling with their English. Is there a Vietnamese word for what he's going through? Is there a way to tell them he's gay? A beautifully illustrated story by Trung Le Nguyen that follows a young boy as he tries to navigate life through fairytales, an instant classic that shows us how we are all connected. The Magic Fish tackles tough subjects in a way that accessible with readers of all ages, and teaches us that no matter what—we can all have our own happy endings.
Management Practices in Asia
Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. This book addresses the needs of current and future managers doing business in Asia, wh...
The Changing Face of Vietnamese Management
Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures. The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book: Contextualizes political, economic and social traditions Discusses Vietnam’s competitiveness within the global economy Analyzes key functional areas, including HRM, marketing, finance and strategy Examines key issues and new developments in management and business This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.
Dong Cung
Me and Li Cheng Ngan just had an argument. After each quarrel between the two of them, he always seemed to ignore me, and also forbade outsiders to talk to me. How boring and tasteless I felt, when I had the opportunity, I sneaked out to play. A Do still follows me, she is always next to me like a picture and a shadow, no matter where she goes, she can never escape. Well, I don't hate this A Do, except for being a little stubborn, everything is good, and she also knows martial arts, which can help me chase bad guys. We went to the tea shop to listen to the lecture, the teacher preached the letter about foaming at the mouth, next to the part where the Fairy Sword cut off a person's head from a distance of a thousand miles, I asked A Do: "Hey, do you believe in the world? Does this have a Fairy Sword?”
IP Successes in the ASEAN Region
This publication is the result of a WIPO study on the effective use of intellectual property in ASEAN countries. The project was implemented by the WIPO Japan Office (WJO), with funding provided from the Japan Patent Office under the auspices of the Japan Funds-In-Trust.
ICSCEA 2019
This book presents papers from the International Conference on Sustainable Civil Engineering and Architecture 2019, which was held in Ho Chi Minh City, Vietnam, from 24–26 October 2019. The conference brought together international experts from both academia and industry to share their knowledge and experiences, and to facilitate collaboration and improve cooperation in the field. The book highlights the latest advances in sustainable architecture and civil engineering, covering topics such as offshore structures, structural engineering, construction materials, and architecture.
Vietnamese Tradition on Trial, 1920-1945
Despite the historical importance of the Vietnam War, we know very little about what the Vietnamese people thought and felt prior to the conflict. Americans have tended to treat Vietnam as an extension of their own hopes and fears, successes and failures, rather than addressing the Vietnamese record. In this volume, David Marr offers the first serious intellectual history of Vietnam, focusing on the period just prior to full-scale revolutionary upheaval and protracted military conflict. He argues that changes in political and social consciousness between 1920 and 1945 were a necessary precondition to the mass mobilization and people's war strategies employed subsequently against the French a...
Painters in Hanoi
Painting has played a significant role in modern Vietnam. Postage stamps, billboards, and annual national exhibitions attest to its fundamental place in a country where painters may be hailed as national heroes and include among their number fervent nationalists, propagandists, even dissidents. As Vietnamese painting has gained prominence in the contemporary transnational art circuits of Southeast Asia, many artists have become millionaires, yet Vietnamese painting is generally overlooked in art history surveys of the region. Nora Taylor sets out here to change that. Painters in Hanoi engages with twentieth-century Vietnam through its artists and their works, providing a new angle on a count...
