Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
London
None
Franchising a good strategy for a company operating throughout Europe - Case study Benetton -
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0 (A), University of Abertay Dundee, language: English, abstract: The purpose of this dissertation is to focus on franchising and to examine, if franchising is a good strategy for a company operating throughout Europe. In order to find an answer to this question further sub-tasks have to be researched. It will identify the characteristics of the franchise system and its advantages and disadvantages. Furthermore, why franchising is a useful hybrid organisational form for organisations to entry, be in business and to expand without enormous financial resources. Moreover, cri...
Secrets of Success
None
