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Marketing digital en agencias de publicidad: social media in MiPymes de servicios creativos de Bogotá
Las empresas publicitarias adoptaron y aplicaron acciones de marketing a través de internet desde el florecimiento y la consolidación de la red. Algunas con el fin de alcanzar distintos mercados o como valor agregado y línea de negocio para sus clientes. El aumento de la inversión publicitaria hacia canales online en Colombia y América Latina se ha logrado gracias a mejoras progresivas en el acceso, el tiempo de conexión, la disponibilidad de dispositivos y el uso de los recursos digitales. En ese entorno tecnológico se discute aun si deben distinguirse los términos marketing y marketing digital. Por otra parte, no existe un registro de actividad económica en el que sea posible declarar con detalle o distinción suficiente las acciones de marketing que se realizan en el amplio espectro del negocio publicitario. En consecuencia, se restringen las posibilidades de enfocar políticas públicas y programas de capacitación en nuevas tecnologías para ese tipo de empresas. Ante estas disyuntivas esta publicación pretende dar cuenta de un debate que apenas está empezando y propone una serie de acciones que se dejan a consideración de sus lectores.
Victims’ Rights in Flux: Criminal Justice Reform in Colombia
Contributing to the literature on comparative criminal procedure and Latin American law, this book examines the effects of adversarial criminal justice reforms on victim’s rights by specifically analyzing the Colombian criminal justice reform of the early 2000s. This research focuses on the production, interpretation, and implementation of rules and institutions by exploring how different actors have employed the concept of victims and victims’ rights to promote their agendas in the context of criminal justice reforms. It also analyzes how the goals of these agendas have interplayed in practice. By the early 2000s, it seemed that the Colombian criminal justice system was headed towards a...
Constitutional Courts as Mediators
The book proposes an informational theory of constitutional review highlighting the mediator role of constitutional courts in democratic conflict solving.
Latin America Since the Left Turn
Latin America Since the Left Turn frames the tensions and contradictions that currently characterize Latin American societies and politics in the early decades of the twenty-first century, when many countries elected left-wing governments in an attempt to reverse the neoliberal agenda while others continued and even extended it.
Understanding Virtual Reality
Understanding Virtual Reality: Interface, Application, and Design, Second Edition arrives at a time when the technologies behind virtual reality have advanced dramatically. The book helps users take advantage of the ways they can identify and prepare for the applications of VR in their field. By approaching VR as a communications medium, the authors have created a resource that will remain relevant even as underlying technologies evolve. Included are a history of VR, systems currently in use, the application of VR, and the many issues that arise in application design and implementation, including hardware requirements, system integration, interaction techniques and usability. - Features subs...
The Right to Dress
Presents a global history of dress regulation and debates around how human life and societies should be visualised and materialised.
Crop ecology, cultivation and uses of cactus pear
Cactus plants are precious natural resources that provide nutritious food for people and livestock, especially in dryland areas. Originally published in 1995, this extensively revised edition provides fresh insights into the cactus plant’s genetic resources, physiological traits, soil preferences and vulnerability to pests. It provides invaluable guidance on managing the resource to support food security and offers tips on how to exploit the plant’s culinary qualities.
