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Pengantar Manajemen Pemasaran
  • Language: id
  • Pages: 223

Pengantar Manajemen Pemasaran

Buku ajar "Pengantar Manajemen Pemasaran" ini dirancang sebagai panduan komprehensif bagi mahasiswa, dosen, dan praktisi yang ingin memahami dasar-dasar manajemen pemasaran secara mendalam. Buku ini mencakup berbagai konsep penting seperti Konsep Dasar Manajemen Pemasaran, Analisis Lingkungan Pemasaran, Perilaku Konsumen, Perencanaan Pemasaran, Fungsi dan Jenis-Jenis Pasar, Segmentasi Pasar dan Targeting, Posisi Pemasaran dan Diferensiasi, Strategi Produk, Strategi Harga, Strategi Distribusi (Penyaluran), Strategi Promosi, Personal dan Digital Branding, Tanggung Jawab Sosial Perusahaan (CSR) dalam Pemasaran, serta Tren dan Inovasi dalam Pemasaran. Melalui buku ini, pembaca diharapkan mampu mengembangkan kemampuan analisis dan strategi dalam merancang serta mengimplementasikan program pemasaran yang efektif. Dengan mengedepankan relevansi dan aplikasi praktis, buku ini menjadi sumber referensi yang berguna bagi mereka yang ingin menguasai ilmu pemasaran dan mengaplikasikannya dalam berbagai konteks keilmuan manajemen.

Ilmu Manajemen
  • Language: id
  • Pages: 226

Ilmu Manajemen

Buku yang berjudul "Ilmu Manajemen " ini ditulis dengan kaedah teoritis dan komprehensif dalam penyajiannya untuk memberikan pemahaman mendalam tentang konsep dan praktik manajemen modern. Ditulis oleh akademisi dan praktisi di bidang manajemen, buku ini menyajikan berbagai teori manajemen klasik dan kontemporer yang dikombinasikan sesuai dengan kondisi dunia bisnis saat ini. Di dalam buku ini, pembaca akan menemukan pembahasan mendetail Teori Ilmu Manajemen,bsejarah dan Perkembangan Ilmu Manajemen, Fungsi-fungsi Manajemen, Organisasi, Kepemimpinan, Manajemen Sumber Daya Manusia, Manajemen Strategis, Manajemen, Produksi dan Operasional, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Investasi, Sistem Informasi Manajemen, dan Etika dan Tanggung Jawab Sosial Perusahaan. Salah satu keunggulan buku ini adalah pendekatan yang integratif dan aplikatif. Setiap bab dilengkapi dengan contohcontoh nyata dan studi kasus yang membantu pembaca memahami bagaimana teori diterapkan dalam praktik. Selain itu, berbagai alat dan teknik manajemen yang disajikan dalam buku ini dirancang untuk membantu pembaca mengembangkan keterampilan yang dibutuhkan untuk menjadi manajer yang efektif.

Building Customer-based Brand Equity
  • Language: en
  • Pages: 31

Building Customer-based Brand Equity

  • Type: Book
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  • Published: 2001
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  • Publisher: Unknown

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Visual Political Communication
  • Language: en
  • Pages: 294

Visual Political Communication

  • Type: Book
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  • Published: 2019-06-20
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  • Publisher: Springer

This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.

KUMPULAN KARYA INOVATIF DESAIN PRODUK
  • Language: id
  • Pages: 86

KUMPULAN KARYA INOVATIF DESAIN PRODUK

Produk tidak lepas dari kebutuhan hidup manusia. Semakin berkembang dunia industri memberikan dampak berkembangnya produk yang dihasilkan. Indonesia sebagai negara berkembang khususnya di bidang Industri, menjadi suatu tantangan bagi para desainer produk untuk berkompetisi menciptakan produk inovatif yang dapat menembus pasar global. Kondisi tersebut memberikan kesempatan akademisi khususnya bidang desain produk untuk berpartisipasi dalam proses pembelajaran dimulai dari menggali ide kreatif sampai dengan membaca peluang pasar, perlu adanya satu penilaian dari masyarakat, konsumen ataupun stakeholder sebagai bentuk penilaian desain bagi penggunanya. Tidak hanya itu, dengan inovasi dalam pengembangan desain telah mencuri perhatian bagi masyarakat untuk lebih mengenal lebih jauh tentang apa itu desain produk .

Adolescents with Chronic Kidney Disease
  • Language: en
  • Pages: 284

Adolescents with Chronic Kidney Disease

  • Type: Book
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  • Published: 2018-10-05
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  • Publisher: Springer

End-stage renal disease is a devastating diagnosis to the patient, family and their care provider. This book covers all aspects of chronic kidney disease from a general description to its psychological impact on the adolescent and lastly its progression to end-stage and dialysis. It details the important aspects of the patient’s journey from diagnosis to their final destination including transplant and discussion of the medications used. It includes chapters on important etiologies of chronic kidney disease in adolescence, addressing the particular challenges a provider may be faced with in caring for this age group, and finally transition of their care to adult care providers. Written by experts in the field of pediatrics and nephrology Adolescents with Chronic Kidney Disease is the definitive resource in diagnosing and transitioning patients with chronic kidney disease.

Pediatric Neuropsychiatry
  • Language: en
  • Pages: 333

Pediatric Neuropsychiatry

  • Type: Book
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  • Published: 2018-10-26
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  • Publisher: Springer

Adult neuropsychiatry is now a well-established field with numerous reputable references. Practitioners who work with children routinely note how references and practitioners knowledgeable in the equivalent work in the pediatric world are rare. Child psychiatrists and neurologists frequently work with individuals struggling with these conditions and would strongly benefit from such a reference that incorporates medical work-up, psychopharmacological recommendations, family/support recommendations and theoretical pathophysiology. Pediatricians and developmental pediatricians often treat children with behavioral and neuropsychiatric sequelae, but are not well-trained in the neuropsychiatric ma...

Proceedings of International Conference on Computational Intelligence and Data Engineering
  • Language: en
  • Pages: 472

Proceedings of International Conference on Computational Intelligence and Data Engineering

  • Type: Book
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  • Published: 2022-03-01
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  • Publisher: Springer

This book covers various topics, including collective intelligence, intelligent transportation systems, fuzzy systems, Bayesian network, ant colony optimization, data privacy and security, data mining, data warehousing, big data analytics, cloud computing, natural language processing, swarm intelligence, and speech processing. This book is a collection of high-quality research work on cutting-edge technologies and the most-happening areas of computational intelligence and data engineering. It includes selected papers from the International Conference on Computational Intelligence and Data Engineering (ICCIDE 2021).

Recent Advances in Technology Acceptance Models and Theories
  • Language: en
  • Pages: 521

Recent Advances in Technology Acceptance Models and Theories

This book tackles the latest research trends in technology acceptance models and theories. It presents high-quality empirical and review studies focusing on the main theoretical models and their applications across various technologies and contexts. It also provides insights into the theoretical and practical aspects of different technological innovations that assist decision-makers in formulating the required policies and procedures for adopting a specific technology.

Corporate Bankruptcy Prediction
  • Language: en
  • Pages: 202

Corporate Bankruptcy Prediction

  • Type: Book
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  • Published: 2020-06-16
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  • Publisher: MDPI

Bankruptcy prediction is one of the most important research areas in corporate finance. Bankruptcies are an indispensable element of the functioning of the market economy, and at the same time generate significant losses for stakeholders. Hence, this book was established to collect the results of research on the latest trends in predicting the bankruptcy of enterprises. It suggests models developed for different countries using both traditional and more advanced methods. Problems connected with predicting bankruptcy during periods of prosperity and recession, the selection of appropriate explanatory variables, as well as the dynamization of models are presented. The reliability of financial data and the validity of the audit are also referenced. Thus, I hope that this book will inspire you to undertake new research in the field of forecasting the risk of bankruptcy.