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Pengantar Manajemen Pemasaran
Buku ajar "Pengantar Manajemen Pemasaran" ini dirancang sebagai panduan komprehensif bagi mahasiswa, dosen, dan praktisi yang ingin memahami dasar-dasar manajemen pemasaran secara mendalam. Buku ini mencakup berbagai konsep penting seperti Konsep Dasar Manajemen Pemasaran, Analisis Lingkungan Pemasaran, Perilaku Konsumen, Perencanaan Pemasaran, Fungsi dan Jenis-Jenis Pasar, Segmentasi Pasar dan Targeting, Posisi Pemasaran dan Diferensiasi, Strategi Produk, Strategi Harga, Strategi Distribusi (Penyaluran), Strategi Promosi, Personal dan Digital Branding, Tanggung Jawab Sosial Perusahaan (CSR) dalam Pemasaran, serta Tren dan Inovasi dalam Pemasaran. Melalui buku ini, pembaca diharapkan mampu mengembangkan kemampuan analisis dan strategi dalam merancang serta mengimplementasikan program pemasaran yang efektif. Dengan mengedepankan relevansi dan aplikasi praktis, buku ini menjadi sumber referensi yang berguna bagi mereka yang ingin menguasai ilmu pemasaran dan mengaplikasikannya dalam berbagai konteks keilmuan manajemen.
Ilmu Manajemen
Buku yang berjudul "Ilmu Manajemen " ini ditulis dengan kaedah teoritis dan komprehensif dalam penyajiannya untuk memberikan pemahaman mendalam tentang konsep dan praktik manajemen modern. Ditulis oleh akademisi dan praktisi di bidang manajemen, buku ini menyajikan berbagai teori manajemen klasik dan kontemporer yang dikombinasikan sesuai dengan kondisi dunia bisnis saat ini. Di dalam buku ini, pembaca akan menemukan pembahasan mendetail Teori Ilmu Manajemen,bsejarah dan Perkembangan Ilmu Manajemen, Fungsi-fungsi Manajemen, Organisasi, Kepemimpinan, Manajemen Sumber Daya Manusia, Manajemen Strategis, Manajemen, Produksi dan Operasional, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Investasi, Sistem Informasi Manajemen, dan Etika dan Tanggung Jawab Sosial Perusahaan. Salah satu keunggulan buku ini adalah pendekatan yang integratif dan aplikatif. Setiap bab dilengkapi dengan contohcontoh nyata dan studi kasus yang membantu pembaca memahami bagaimana teori diterapkan dalam praktik. Selain itu, berbagai alat dan teknik manajemen yang disajikan dalam buku ini dirancang untuk membantu pembaca mengembangkan keterampilan yang dibutuhkan untuk menjadi manajer yang efektif.
Adolescents with Chronic Kidney Disease
End-stage renal disease is a devastating diagnosis to the patient, family and their care provider. This book covers all aspects of chronic kidney disease from a general description to its psychological impact on the adolescent and lastly its progression to end-stage and dialysis. It details the important aspects of the patient’s journey from diagnosis to their final destination including transplant and discussion of the medications used. It includes chapters on important etiologies of chronic kidney disease in adolescence, addressing the particular challenges a provider may be faced with in caring for this age group, and finally transition of their care to adult care providers. Written by experts in the field of pediatrics and nephrology Adolescents with Chronic Kidney Disease is the definitive resource in diagnosing and transitioning patients with chronic kidney disease.
Pediatric Neuropsychiatry
Adult neuropsychiatry is now a well-established field with numerous reputable references. Practitioners who work with children routinely note how references and practitioners knowledgeable in the equivalent work in the pediatric world are rare. Child psychiatrists and neurologists frequently work with individuals struggling with these conditions and would strongly benefit from such a reference that incorporates medical work-up, psychopharmacological recommendations, family/support recommendations and theoretical pathophysiology. Pediatricians and developmental pediatricians often treat children with behavioral and neuropsychiatric sequelae, but are not well-trained in the neuropsychiatric ma...
Corporate Bankruptcy Prediction
Bankruptcy prediction is one of the most important research areas in corporate finance. Bankruptcies are an indispensable element of the functioning of the market economy, and at the same time generate significant losses for stakeholders. Hence, this book was established to collect the results of research on the latest trends in predicting the bankruptcy of enterprises. It suggests models developed for different countries using both traditional and more advanced methods. Problems connected with predicting bankruptcy during periods of prosperity and recession, the selection of appropriate explanatory variables, as well as the dynamization of models are presented. The reliability of financial data and the validity of the audit are also referenced. Thus, I hope that this book will inspire you to undertake new research in the field of forecasting the risk of bankruptcy.
Illegal Mining
This book provides a comprehensive analysis of the illegal extraction of metals and minerals from the perspectives of organized crime theory, green criminology, anti-corruption studies, and victimology. It includes contributions that focus on organized crime-related offences, such as drug trafficking and trafficking in persons, extortion, corruption and money laundering and sheds light on the serious environmental harms caused by illegal mining. Based on a wide range of case studies from the Amazon rainforest through the Ukrainian flatlands to the desert-like savanna of Central African Republic and Australia’s elevated plateaus, this book offers a unique insight into the illegal mining bus...
Secrets of a Bollywood Marriage
After the glitter settles... Tina Sharma and Dev Arjun''s whirlwind romance made them Bollywood royalty, but beneath the glitz and glamour there''s trouble--Tina is about to demand a divorce! But Dev won''t give in without a fight, so he proposes a deal: play the dutiful wife for two months, then he''ll let her go. Tina is furious! He clearly regrets their shotgun wedding, so why stay together a day longer? But it isn''t the days she should be worried about.... As Dev turns up the heat, Tina may just find herself wishing for a lifetime of pleasure with her devilishly delicious husband!
Mrs Craddock
Mrs Craddock is a novel by William Somerset Maugham first published in 1902. Set in the final years of the 19th century, Mrs Craddock talks about a young and attractive woman of independent means who marries beneath her. On her 21st birthday, when she comes into her deceased father's money, Bertha Ley announces, to the dismay of her former guardian, that she is going to marry 27-year-old Edward Craddock, her steward. Herself a member of the landed gentry, Bertha has been raised to cultivate an "immoderate desire for knowledge" and to understand, and enjoy, European culture of both past and present ages. In particular, during long stays on the Continent, she has learned to appreciate Italy's tremendous cultural heritage. A "virtuous" girl, her views on womanhood are thoroughly traditional.... William Somerset Maugham (1874–1965) was a British playwright, novelist and short story writer. He was among the most popular writers of his era and reputedly the highest paid author during the 1930s.
PERZPECTIVE
Generasi Z? Dunia ini tidak akan pernah lepas dari yang namanya perubahan. Seiring berjalannya jaman, pasti akan menimbulkan suatu perubahan. Perubahan inilah yang juga ditonjolkan pada generasi yang disebut Generasi Z. Suatu perubahan itu tidak dapat dihindari, tetapi harus dihadapi dengan inovasi dan kreasi. Beranjak dari hal tersebut, maka muncullah suatu ide yang bisa dikembangkan agar dapat menimbulkan suatu hasil yang maksimal. Melihat peluang ini, penulis menuangkan ide yang dihadapkan dengan perkembangan jaman Z yang semuanya serba dinamis dan cepat. Belajar dari orang – orang muda zaman Z, yang mempunyai pemikiran yang tanggap dan out of the box, kita diajak agar kita pun sebagai orang muda yang lain juga harus mempunyai pemikiran dan ide – ide yang gila pula agar kita dapat menghasilkan suatu hasil yang fantastis yang berguna untuk memperbaiki sistem yang ada sehingga dapat menjadi orang – orang yang berkepribadian baik.
