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Married to the Brand
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
The Anatomy of a Game
"This is the first football history to chronicle year by year how playing rules developed the game. Football - a four-dimensional game of rushing, kicking, forward passing, and backward passing - has had more playing rule changes since its inception than any other sport. The Anatomy of a Game follows football rules from the game's European roots through its beginning in the United States to its position as the number-one spectator sport in the 1990s. Highlighted are details of the crisis years that changed the character of the game, with coaches and rules committee members the featured players. David M. Nelson, who served on the NCAA Rules Committee longer than Walter Camp, provides personal...
Revolution and the Rebirth of Inequality
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1981.
Current Catalog
First multi-year cumulation covers six years: 1965-70.
