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Pengantar agribisnis
Buku "Pengantar Agribisnis" memperkenalkan konsep dasar agribisnis yang mencakup berbagai aspek penting seperti ekonomi pertanian, pemasaran produk agribisnis, manajemen keuangan, serta agribisnis global. Buku ini dirancang untuk memberikan pemahaman menyeluruh mengenai sistem agribisnis, dimulai dari sejarah dan evolusi agribisnis, hingga tantangan yang dihadapi sektor ini dalam menghadapi perkembangan teknologi dan pasar internasional. Di dalamnya, penulis membahas bagaimana agribisnis berperan penting dalam perekonomian, terutama dalam hal kontribusi terhadap produk domestik bruto (PDB) dan penciptaan lapangan kerja. Selain itu, terdapat pembahasan mengenai pentingnya pemasaran produk agr...
Current Trends in Landscape Research
This book presents definitions, key concepts and projects in landscape research and related areas, such as landscape science and landscape ecology, addressing and characterising the international role, status, challenges, future and tools of landscape research in the globalised world of the 21st century. The book brings together views on landscapes from leading international teams and emerging authors from different scientific disciplines and regions of the globe. It describes approaches for achieving sustainability and for handling the multifunctionality of landscapes and includes international case studies demonstrating the great potential of landscape research to provide partial sustainable solutions while developing cultural landscapes and protecting semi-natural landscapes. It is intended for scientists from various disciplines as well as informed readers dealing with landscape policies, planning, evolvement, management, stewardship and conservation.
Creating and Restoring Wetlands
Creating and Restoring Wetlands: From Theory to Practice, Second Edition describes the challenges and opportunities relating to the restoration of freshwater and estuarine wetlands in natural, agricultural, and urban environments in the coming century. This second edition is structured by clearly defined chapters based on specific wetland types (e.g. Peatlands, Mangroves) and with a consistent and coherent organization for ease of discoverability. The table of contents is divided into four main subjects: Foundations, Restoration of Freshwater Wetlands, Restoration of Estuarine Wetlands, and From Theory to Practice, each with multiple chapters. Part 1, Foundations, contains chapters describin...
Think Your Way To Millions
Think! Your Way To Millions Is One Of The Few Books Available On The Subject Of Behavioral Finance. Behavioral Finance Deals With The Psychology Of Investor Decisions. By Reading This Book And Applying The Principles Contained In It, Ordinary People Can D
Consumer Behaviour
"Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour. Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace."--Bloomsbury Publishing.
Ten Deadly Marketing Sins
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-dept...
Emotion Marketing: The Hallmark Way of Winning Customers for Life
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
The One to One Fieldbook
Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.
Dryland Agriculture in India
Contributed papers of a seminar.
