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Service Management and Marketing Principles
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality an...
Can Our Civilisation Survive the Changes Generated by New Technology? Analysing Society and Media
Human history is a history of powerful civilisations which collapsed for various reasons, but behind all of those reasons there was the inability of each civilisation to adapt to changes that were introduced by the human race itself or by the external environment. Judging from history we can expect that our civilisation might collapse as well. This book takes a look at the huge changes brought by new technology that was introduced by humans over the past few decades and might have the power to destroy the modern civilisation. It analyses social disadvantages of the new technology and attempts to answer the question of what has to be done to enable society to adapt to the new techology, embrace it and use it for the collective good. It also explains how to recognize fake news, why Orson Welles was a fake news visionary and why Monica Lewinsky was one of the first victims of the modern new technology.
Handbook of Research on Customer Loyalty
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times...
Dilemma of "Make in India" for Dalmec Industrial Manipulator S.P.A, Italy
Dalmec Industries Manipulators India Pvt. Ltd. was incorporated in 2011 as a private limited company under the Companies Act, 1956. The company was formed to carry on importing machinery and distributing it to the clients. This case focuses on the dilemma faced by the company: whether it should establish a manufacturing unit in India or continue with the current operation procedures. Dalmec has faced various problems in India regarding local players, low-cost material handling equipment and the nascent stage of material handling industry. In Europe and the Middle East, the industries are more focused on safety standards and provide high quality material handling products to their workers, co...
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Online Marketing für Beginner und Startups 8
Im heutigen digitalen Zeitalter ist das Online-Marketing für den Erfolg eines Unternehmens von entscheidender Bedeutung. Mit dieser leistungsstarken Methode können Unternehmen über verschiedene Online-Kanäle ein großes Publikum erreichen und es potenziellen Kunden erleichtern, ihre Produkte und Dienstleistungen zu entdecken. Wenn Sie ein Anfänger im Online-Marketing sind und mehr über dieses Thema erfahren möchten, ist diese Reihe genau das Richtige für Sie. Band 8 bietet einen umfassenden Überblick über die verschiedenen Aspekte des Online-Marketings, einschließlich brandaktueller Themen wie Neuromarketing, QR-Codes, Empfehlungsmarketing, Schlüsselwörter, Snackable Content, Su...
Online Marketing für Beginner und Startups
Online-Marketing für Einsteiger und Startups 7 ist die ideale Quelle für jeden, der sein Produkt oder seine Dienstleistung online vermarkten möchte. Dieser umfassende Leitfaden bietet einen detaillierten Einblick in die Welt des Online-Marketings, von den Grundlagen bis hin zu den modernsten Techniken. Zu den Themen gehören Crowdsourcing, Growth Hacking, Eye Tracking, HREF-Lang, Guerilla Marketing und vieles mehr, die alle für den Erfolg in diesem Bereich unerlässlich sind. Der Inhalt ist alphabetisch geordnet und ein umfangreiches Glossar hilft dem Leser, Konzepte zu verstehen. Jedes Kapitel ist in branchenüblicher Terminologie verfasst, was das Buch zu einer idealen Ressource für Anfänger und Experten gleichermaßen macht. Mit diesem Buch verfügen Sie über alle Werkzeuge, die Sie benötigen, um eine erfolgreiche Online-Marketing-Strategie zu entwickeln und Ihr Produkt oder Ihre Dienstleistung zu vermarkten.
Handbook of Research on Customer Engagement
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
