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How Digital Intelligence Drives Business Growth
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
Buku Ajar Digital Marketing
Buku Ajar Digital Marketing ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu digital marketing. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang digital marketing dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah digital marketing dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari pengenalan dasar digital marketing, analisis pasar digital, strategi pemasaran, digital, jenis-jenis promosi digital dan juga konten pemasaran. Selain itu, materi mengenai Copywriting dan data analytics, evaluasi kinerja digital marketing dibahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Chinese Studies in the History and Philosophy of Science and Technology
The articles in this collection were all selected from the first five volumes of the Journal of Dialectics of Nature published by the Chinese Academy of Sciences between 1979 and 1985. The Journal was established in 1979 as a comprehensive theoretical publication concerning the history, philosophy and sociology of the natural sciences. It began publication as a response to China's reform, particularly the policy of opening to the outside world. Chinese scholars began to undertake distinctive, original research in these fields. This collection provides a cross-section of their efforts during the initial phase. To enable western scholars to understand the historical process of this change in C...
Chinese Business
It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that...
Jumping Through Hoops
Jumping Through Hoops is a collection of nine intense and dramatic stories that sheds new light on the experiences of Chinese women during the Second World War. Originally published in Chinese in 1945, as part of Xie Bingying's classic anthology Nu zuojia zizhuan xuanji (Selected autobiographical writings by women writers), the extraordinary narratives reveal the writers' personal struggles during the years of turmoil between the Republican and Communist eras. Whether the contributors are internationally acclaimed or just rediscovered, most of these narratives are seldom found in other collections, either in Chinese or in translation.
State Formation in China and Taiwan
An ambitious comparative study of regime consolidation in the 'revolutionary' People's Republic of China and 'conservative' Taiwan in the early 1950s.
How Digital Intelligence Drives Business Growth
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
Routledge Handbook of Political Management
A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.
Shifts of Power
In Shifts of Power: Modern Chinese Thought and Society, Luo Zhitian brings together nine essays to explore the causes and consequences of various shifts of power in modern Chinese society, including the shift from scholars to intellectuals, from the traditional state to the modern state, and from the people to society. Adopting a microhistorical approach, Luo situates these shifts at the intersection of social change and intellectual evolution in the midst of modern China’s culture wars with the West. Those culture wars produced new problems for China, but also provided some new intellectual resources as Chinese scholars and intellectuals grappled with the collisions and convergences of old and new in late Qing and early Republican China.
The Glorious Modernity of Kong Ngee
Issued also in Chinese under title: Xian dai wan sui: Guang yi de du shi feng hua.
