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Cultural Sensitivity and Adaptation in Asia Marketing Management
In today's interconnected world, the realm of marketing management is undergoing a profound transformation. as businesses expand their reach across borders and cultures, the ability to understand, respect, and adapt to the diverse cultural landscapes of Asia has become paramount. "Cultural sensitivity and adaptation in Asia marketing management" is a timely and indispensable resource that delves into the intricacies of this dynamic and rapidly evolving field.
Mastering The VIVA
This book is dedicated to all PhD candidates in social sciences preparing for their viva examination. We wish you all the success in this important milestone in your academic journey. We hope this book will provide practical advice and strategies to help you answer viva questions effectively and confidently. May you find this book a valuable resource in your preparation and benefit from it.
Advances in Hospitality and Leisure
Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. Its editors, editorial board members, ad-hoc reviewers entail scholars from North America, Europe and Asia-Pacific. AHL with international in focus attempts to divulge the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. AHL covers full papers and research notes in the matter of conceptual models and empirical investigations using inductive and deductive methods. The authors of this publication come from and Africa, America, Asia/Pacific, Europe, and Middle East. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.
Digital Natives as a Disruptive Force in Asian Businesses and Societies
A new generation of Asian entrepreneurs is bringing their creativity, innovation, and digital expertise to market, assisting the region in becoming a disruptive force on the global stage. Live commerce, which combines fast purchases with entertainment, is revolutionizing China's retail industry, and new applications are making users' lives easier and more intertwined. A relatively young and increasingly well-educated population, driven by Millennials and Gen Zs, is driving such high levels of internet and mobile usage. In the following decade, these "digital natives" (born between 1997 to 2012) will account for one-third of Asia's consumption. Despite its relevance, there is a scarcity of re...
Area Studies at the Crossroads
In this pioneering volume, leading scholars from a diversity of backgrounds in the humanities, social sciences, and different area studies argue for a more differentiated and self-reflected role of area-based science in global knowledge production. Considering that the mobility of people, goods, and ideas make the world more complex and geographically fixed categories increasingly obsolete, the authors call for a reflection of this new dynamism in research, teaching, and theorizing. The book thus moves beyond the constructed divide between area studies and systematic disciplines and instead proposes methodological and conceptual ways for encouraging the integration of marginalized and often overseen epistemologies. Essays on the ontological, theoretical, and pedagogical dimension of area studies highlight how people’s everyday practices of mobility challenge scholars, students, and practitioners of inter- and transdisciplinary area studies to transcend the cognitive boundaries that scholarly minds currently operate in.
International Relations of Asia
A 2023 Choice Reviews Outstanding Academic Title This is the most up-to-date and comprehensive volume on the international relations of Asia and the Indo-Pacific. The Asian region has become the fulcrum of international relations globally—it is the most economically vibrant, geostrategically significant, socially and culturally diverse, and militarily dangerous region in the world. The world’s leading great powers—the United States and China—jockey for primacy and vie for influence throughout the region, while “middle powers”—India, Indonesia, Japan, and South Korea—are extending their regional reach. The ten-member Association of Southeast Asian Nations (ASEAN) is collective...
Asia Redux
"In the erudite essay that opens this forum, Prasenjit Duara turns to both indigenous thinkers and the premodern past for tools with which to think about Asia in a global age. Contemporary modalities of regional exchange – ‘weakly bounded, network-oriented, pluralistic, multitemporal’ – chime with earlier patterns of cultural circulation without state domination, giving rise to a prophetic vision of ‘Asia Redux’. This attempt to capture the contours of a (re)-emergent region was calculated to provide. And what a debate it kicks off. Wang Hui resolutely reframe imagining Asia as a political project on a world-historical canvas. Tansen Sen greatly complicates the map of intra-Asian...
The United States and Northeast Asia
Since World War II, the United States has played a crucial role in shaping Northeast Asian politics and economics. However, as this authoritative book shows, the Cold War's demise, September 11, and America's major strategic realignments have unleashed seismic changes in the region. China's rise, Japan's quest for a normal state, and the North Korean nuclear quagmire are also potential flashpoints. Collective memories of past aggression as well as resurgent nationalism further complicate regional dynamics. But hopeful signs abound, as deepening economic interdependence, expanding social and cultural exchanges, and the proliferation of informal economic, social, and cultural networks have improved the chances for a peaceful evolution to a liberal and stable region. Contributions by: Vinod K. Aggarwal, Paul Bacon, Avery Goldstein, G. John Ikenberry, Takashi Inoguchi, Ki-Jung Kim, Myongsob Kim, Woosang Kim, Yongho Kim, Min Gyo Koo, Michael Mastanduno, Chung-in Moon, Katharine H. S. Moon, Seung-won Suh, and William C. Wohlforth
Tourism Through Troubled Times
Tourism Through Troubled Times is an illuminating read for all scholars of Tourism Studies, Hospitality Management, and the Sociology of Tourism, as well as practitioners and managers within the hospitality sector, and gives clear insights into the industry’s next steps forward.
Asia-Pacific
Dr. David Lai provides a timely assessment of the geostrategic significance of Asia-Pacific. His monograph is also a thought-provoking analysis of the U.S. strategic shift toward the region and its implications. Dr. Lai judiciously offers the following key points. First, Asia-Pacific, which covers China, Northeast Asia, and Southeast Asia, is a region with complex currents. On the one hand, there is an unabated region-wide drive for economic development that has been pushing Asia-Pacific forward for decades. On the other, this region is troubled with, aside from many other conflicts, unsettled maritime disputes that have the potential to trigger wars between and among Asia-Pacific nations. S...
