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Accountable Marketing
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a di...
Master of Marketing Measurement
This collection of papers focusing on the contributions of Margaret Henderson Blair, a pioneer in advertising and marketing practice and a champion of high quality, managerially relevant marketing research, provides insights into effective advertising. It captures five decades of Blair’s thoughts about the critical roles of the message in advertising, the necessity of reliable and valid measurement of advertising effects, and the centrality of persuasion as an outcome of advertising. Her thoughts are backed up by careful and readable research. Introductory chapters and editors’ comments prior to each chapter provide context to the collection as a whole and Blair’s individual presentations and papers are the heart of the book. It will appeal to advertising and marketing professionals who are seeking specific guidance for planning advertising and justifying expenditures, as well as marketing academics and scholars interested in the history of advertising.
Measuring Advertising Effectiveness
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Consumer Behaviour
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it ...
Twin Research
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Computer Science And Engineering Technology (Cset2015), Medical Science And Biological Engineering (Msbe2015) - Proceedings Of The 2015 International Conference On Cset & Msbe
This book brings together 106 papers presented at the Joint Conferences of 2015 International Conference on Computer Science and Engineering Technology (CSET2015) and 2015 International Conference on Medical Science and Biological Engineering (MSBE2015), which were held in Hong Kong on 30-31 May 2015.The joint conferences covered a wide range of research topics in new emerging technologies, ranging from computing to biomedical engineering. During the conferences, industry professionals, scholars and government agencies around the world gathered to share their latest research results and discuss the practical challenges they encountered. Their research articles were reviewed and selected by a panel of experts before being compiled into this proceedings. Combining research findings and industry applications, this proceedings should be a useful reference for researchers and engineers working in computing and biomedical science.
Consumer Behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Warum Frauen glauben, sie könnten nicht einparken - und Männer ihnen Recht geben
Diskutiert werden biologische Grundlagen für die Unterschiede im Verhalten der Geschlechter im Hinblick auf das räumliche Denk- und Vorstellungsvermögen.
Expressió gràfica a l'enginyeria
Vols expressar gràficament una idea i no saps com? Necessites projectar gràficament un giny mecànic? Et proposem aprendre a esbossar conceptes,a croquisar peces i conjunts, a modelar i simular amb CAD d’última generació,i a generar els plànols definitius, tot gestionat amb una metodologia creativa que combina mà alçada i CAD 3D paramètric. Et preocupa l'evolució de les competències de l'expressió gràfica en els nous estudiants? Al final hi trobaràs una recerca que vol ser testimoni dels canvis que les noves tecnologies poden produir en el saber dibuixar dels nous estudiants.
