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Consumer Behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Social Marketing and Behaviour Change
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
Social Marketing
"Social marketing takes thinking used in commercial marketing to influence consumer behaviour and applies it to health and social behaviour - and in the process provides innovative solutions to many of the world's most pressing problems - from HIV/AIDS to global warming." - cover.
End User Computing Challenges and Technologies: Emerging Tools and Applications
Examines practical research and case studies on such benchmark topics as biometric and security technology, protection of digital assets and information, multilevel computer self-efficacy, and end-user Web development. Provides research into the advancement, productivity, and performance of the end user computing domain.
Masculinities and Management in Agricultural Organizations Worldwide
Using contemporary gender theory to examine gender and rurality beyond that of simply women/femininities, this illuminating book accurately locates the subject of masculinities within the rural/agricultural context. While there has been a wealth of literature on men and masculinities published in recent years, the climate of ideas has been typically experienced through an urban lens. This book therefore investigates new conceptual territory. Embedded in the literature on gender and rurality as well as the scholarship on gender and organizations/management, the book draws on an in-depth ethnographic study of gender relations in Australian agricultural politics. It will speak to academic audiences in rural social sciences, gender studies and management/organization studies.
Citizenship and Participation in the Information Age
This book reflects each contributor's vision of the future, visions that range from the enthusiastic and hopeful to the pessimistic and fearful.
Marketing of High-technology Products and Innovations
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Transforming lives
This edited collection brings together a selection of papers originally presented at the Legal Services Research Centre's tenth anniversary international research conference. The papers, drawn from three continents, provide an insight into how people experience the law, the extent of impact of legal problems, the reasons people sometimes take no action to resolve problems, methods of service delivery, the integration of legal and health services and forms of funding legal services.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the communi...
Contemporary Issues in Social Marketing
Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing research interest and a growth in people practising in the social marketing field. As social marketing matures into an academic discipline in its own right, we are beginning to see diversity in the way it is un...
