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Social Media Addiction in Generation Z Consumers
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.
Australia
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Durruti in the Spanish Revolution
A political biography, history of of a revolutionary era, and nonstop adventure story across three continents.
Ghosts of Colonies Past and Present
Ghosts of Colonies Past and Present is the first comprehensive examination of how the literary production of Benito P�rez Gald�s, widely considered Spain's greatest nineteenth-century novelist, addresses the impact of imperial loss on the citizens of Spain. Well before the events that would lead inexorably toward 1898, Gald�s's texts question the nature of Spanish imperialism and the effect of colonial history on the lives of metropolitan citizens. Methodologically framed by trauma studies, affect studies and the concept of the imperial turn, a close reading of the texts reveals Gald�s's preoccupation with explaining not only how Spain lost its vast territories in the Americas in the...
The High History of the Holy Graal
Reproduction of the original. The publishing house Megali specialises in reproducing historical works in large print to make reading easier for people with impaired vision.
Bulletin
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Senate Documents
None
Gaceta de Madrid
None
Beverage Basics
Beverage Basics presents a new approach to understanding wine and other alcoholic beverages. The book includes an introduction to alcoholic beverages, information on important issues such as purchasing beverages, healthy drinking, and alcohol and the law, and an introduction to wine including viticulture, viniculture, and the sensory evaluation of wine. The authors teach readers about wines by varietal as opposed to appellation, which is a much simpler entry point for beginners to the world of wine. In addition to all the major wine varietals (Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, etc.), the book also covers hybrid and Native American varieties, sparkling wines, and desser...
