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Guerrilla Marketing to Heal the World
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Redskins
The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand. And yet “redskins” is a derogatory name for American Indians. Prominent journalists, politicians, and former players have publicly spoken out against the use of Redskins as the name of the team. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. The NFL, for its part, actively defends the name and supports it in court. Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questi...
Caring for Souls in a Neoliberal Age
This volume offers a detailed analysis of how the current phase of capitalism is eating away at social, interpersonal, and psychological health. Drawing upon an interdisciplinary body of research, Bruce Rogers-Vaughn describes an emerging form of human distress—what he calls ‘third order suffering’—that is rapidly becoming normative. Moreover, this new paradigm of affliction is increasingly entangled with already-existing genres of misery, such as sexism, racism, and class struggle, mutating their appearances and mystifying their intersections. Along the way, Rogers-Vaughn presents stimulating reflections on how widespread views regarding secularization and postmodernity may divert attention from contemporary capitalism as the material origin of these developments. Finally, he explores his own clinical practice, which yields clues for addressing the double unconsciousness of third order suffering and outlining a vision for caring for souls in these troubling times.
A Network of Converso Families in Early Modern Toledo
The lives of Toledan Jewish families are traced from the time of the Inquisition through seventeenth-century Spain
Más "mujercitos!"
Analyzes the representation of feminized men in the Mexican tabloid, Alarma!
Bride
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Innovative Applications in Smart Cities
This book is a compilation of chapters on scientific work in novel and innovative reference that compiles interdisciplinary perspectives about diverse issues related with Industry 4.0 and smart cities in different ways, i.e., intelligent optimisation, industrial applications in the real world, social applications and technology applications with a different perspective about existing solutions. Chapters review research in improving optimisation in smart manufacturing, logistics of products and services, optimisation of different elements in the time and location, social applications to enjoy our life of a better way and applications that increase daily life quality. This book covers applications of Industry 4.0; applications to improve the life of the citizens in a smart city; and finally, welfare of the working-age population and their expectations in their jobs correlated with the welfare-work relationship.
