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Marketing Library and Information Services
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
The New Professional's Handbook
Newly qualified library and information staff are thrown in at the deep end in their first jobs, where they are expected to function as skilled practitioners. They find themselves in a world where technological developments and global competition are changing the shape and reach of information services. The scale and speed of change present constant challenges to develop awareness and understanding of the wider environment in order to improve local services. Their need for support in their professional development is particularly acute at this stage in their careers. This easy-to-use manual aims to provide that support at both operational and strategic levels. It is designed to help new prof...
Finding Your Seat at the Table
Service on Institutional Review Boards (IRB) and Institutional Animal Care and Use Committees (IACUC) is an uncommon activity for librarians. Even librarians who participate in institutional research activities in a supportive capacity or conduct their own original research as scholars themselves and are familiar with the IRB/IACUC research approval process, they may hesitate to participate more fully with these boards. There may be a perception that the work of the IRB and IACUC is too scientifically complex for librarians without an appropriate background. Library administrators may not advocate for librarian inclusion on the board for fear of additional burdens on the librarian’s time; ...
The Library Marketing Toolkit
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert a...
British librarianship and information work 2006-2010
This is the latest in an important series of reviews going back to 1928. The book contains 26 chapters, written by experts in their field, and reviews developments in the principal aspects of British librarianship and information work in the years 2006-2010.
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