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The Sustainability Communication Reader
  • Language: en
  • Pages: 592

The Sustainability Communication Reader

The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.

The Sustainable Museum
  • Language: en
  • Pages: 276

The Sustainable Museum

  • Categories: Art

The Sustainable Museum is the first book to outline a coherent strategy for the direction of museums, as it relates to sustainability in the museum and heritage sector. Arguing that museums must place sustainability at the centre of all their activities, if they are to become key actors with a clear societal role, Garthe considers the issues that museums will likely face as they take on their new roles. Presenting case studies from a wide range of museums around the world, the book considers different ways of implementing sustainability in different types and sizes of institutions. Whilst the book clearly outlines the need for change, it also provides guidance about how to change. Garthe doe...

»Love it or Loathe it«
  • Language: en
  • Pages: 295

»Love it or Loathe it«

Popular newspapers like the British »The Sun« and the German »Bild« regularly invite controversy over their morals and methods, power and responsibility, political and social impact. At best, their reporting is rejected as trivial, vulgar and tasteless; at worst, it is deemed hazardous to the workings of democratic society. Yet, the papers are able to attract large audiences, and contribute significantly to the daily lives of millions of readers. This book looks at popular newspapers from an audience point of view. Examining the crucial relationship between news and entertainment, it provides timely empirical evidence for the values tabloids really have for readers and modern day Britain and Germany. Contradicting common myths and stereotypes, the book calls for fresh perspectives on the popular media and their audiences. With a foreword by Peter Dahlgren, Lund University, Sweden.

Journalism Pedagogy in Transitional Countries
  • Language: en
  • Pages: 247

Journalism Pedagogy in Transitional Countries

This book explains what it means to teach journalism in countries with limited media freedom in the post-pandemic era. It digs into the social and historical factors underpinning the development of journalism university degrees and courses in a selection of illustrative case studies taken from Africa, Asia, Europe, and Latin America. This work assesses both the limitations and creative opportunities arising from teaching journalism under constraints. Topics include but are not limited to: the application of Western theoretical frameworks in new transnational universities in China; the historical and political roots of the gap between industry and academia in Slovenia; ideological clashes and classism in higher education in the Arab region; scholar-activism in Turkey; decolonizing journalism curricula in South Asia; journalism students as research partners in the Philippines; and the repression of the student press in Mexico. Although this book focuses broadly on the Global South, the theoretical and practical implications of its findings and related discussion will inform the challenges facing journalism training today as a whole.

Public Relations Metrics
  • Language: en
  • Pages: 345

Public Relations Metrics

  • Type: Book
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  • Published: 2009-09-11
  • -
  • Publisher: Routledge

Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology : should we bother (if it exists)? / Manfred Ruhl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / A...

Turkey, Greece, and the
  • Language: en
  • Pages: 558

Turkey, Greece, and the "Borders" of Europe

The Republic of Turkey has long aspired to join Europe both politically and culturally. However, its attempts to do so have been met with scepticism, and there is no unequivocal answer to the question of whether or not Turkey is accepted and viewed as European. This question is of particular interest in the case of Germany, the engine of the European Union’s economy which is not only home to millions of Turkish immigrants, but also has a history of cooperation with Turkey unique among European countries. With its analysis of West German prestige newspapers printed between 1950 and 1975, this study looks into how Germans viewed Turkey from a cultural and political perspective during a critical period of Turkish integration with the West and Europe, and compares this with perceptions of Greece, whose path to Europe was far less problematic by virtue of its classical legacy and Christian heritage.

Decolonising Media and Communication Studies Education in Sub-Saharan Africa
  • Language: en
  • Pages: 297

Decolonising Media and Communication Studies Education in Sub-Saharan Africa

The book provides insights on decolonising media and communication studies education from diverse African scholars at different stages of their careers. These academics, located on the continent and in the diaspora, share an interest in decolonising higher education broadly and media and communication studies teaching and learning in particular. Although many African countries gained flag independence from different European colonial powers between the 1950s and the 1970s, this book argues that former colonies remain ensnared in a colonial power matrix. Many African universities did not jettison ways of teaching and learning established during colonialism, and even those journalism, communic...

Science Communication
  • Language: en
  • Pages: 738

Science Communication

The volume gives a multi-perspective overview of scholarly and science communication, exploring its diverse functions, modalities, interactional structures, and dynamics in a rapidly changing world. In addition, it provides a guide to current research approaches and traditions on communication in many disciplines, including the humanities, technology, social and natural sciences, and on forms of communication with a wide range of audiences.

Unreliable Narration and Trustworthiness
  • Language: en
  • Pages: 450

Unreliable Narration and Trustworthiness

Though the phenomenon known as “unreliable narration” or “narrative unreliability” has received a lot of attention during the last two decades, narratological research has mainly focused on its manifestations in narrative fiction, particularly in homodiegetic or first-person narration. Except for film, forms and functions of unreliable narration in other genres, media and disciplines have so far been relatively neglected. The present volume redresses the balance by directing scholarly attention to disciplines and domains that narratology has so far largely ignored. It aims at initiating an interdisciplinary approach to, and debate on, narrative unreliability, exploring unreliable nar...

Medienresonanzanalyse
  • Language: de
  • Pages: 216

Medienresonanzanalyse

Das Lehrbuch wendet sich an Studierende und Praktiker, die einen Überblick über die wichtigsten Anwendungsfelder und den forschungspraktischen Ablauf einer Medienresonanzanalyse gewinnen wollen. Im ersten Teil wird die Methode der Medienresonanzanalyse in den Kontext der kommunikationswissenschaftlichen Grundlagenforschung sowie der anwendungsorientierten Evaluationsforschung eingeordnet. Anhand einer Fallstudie werden im zweiten Teil die einzelnen forschungspraktischen Schritte einer Medienresonanzanalyse dargestellt. Die detaillierte Erläuterung der Fallstudie und das ausführlich dokumentierte Untersuchungsinstrument bilden eine praxisorientiete Handreichung, die dem Leser eine Vielzahl von Qualitätskriterien an die Hand gibt, um Medienresonanzanalysen sachkundig beurteilen und interpretieren zu können