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Health Behavior, Education, & Promotion
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Utilizing a practical hands-on approach, Community Health Education and Promotion, Second Edition provides both students and practicing health professionals with an easy to use guide to the various stages of health care education program development, including planning and design, implementation, promotion, and evaluation, with special emphasis on populations with shared risks, exposures, and behaviors. Learning objectives begin each chapter; Goals and objectives for Healthy People 2010; Practice-oriented, ready-to-use handouts, checklists, sample forms, and worksheets; All-inclusive index to easily locate specific items and cross-reference subject areas.
"This book presents a practical framework for the development, implementation, and dissemination of quality health professions curricula. The book is intended for faculty and others who, while content experts, may not have a background in education or implementation science but have an interest or responsibility as educators in their discipline"--
Historical papers are prefixed to several issues.
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood cele...
Instructor Resources: Test bank, PowerPoint slides, and answers to end-of-chapter discussion questions In healthcare, strong leadership is crucial. Today's volatile and ever-changing environment calls for a new set of leadership skills. As cost reduction, quality improvement, and management of scarce resources become increasingly important, healthcare leaders must know how to build a positive culture, manage change and conflict, establish trust, promote creativity and innovation, and empower every staff member in their organization to succeed. Principles of Healthcare Leadership provides complete coverage of the topics most vital to the success of a healthcare leader. Beginning with foundati...
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A comprehensive guide to the structure, synergy, and challenges in U.S. health care delivery Introduction to Health Care Services: Foundations and Challenges offers new insights into the most important sectors of the United States' health care industry and the many challenges the future holds. Designed to provide a comprehensive and up-to-date understanding of the system, this textbook covers the many facets of health care delivery and details the interaction of health, environments, organizations, populations, and the health professions. Written by authors with decades of experience teaching and working in health care administration and management, the book examines the current state and ch...